Monthly Archives: January 2009

TweetTwo recent campaigns by Australian organisations have caused a debate over trust in social media campaigns. Tourism Queensland (TQ) recently launched a campaign with a difference; instead of attracting people to the “Sunshine State” via a traditional website, TQ created … Continue reading →

TweetOnce the working year drew to a close and I had the time to reflect, think and predict, I had some ideas on what we might expect over 2009. As one of my former employers said: “None of us have … Continue reading →