List – Top Ten Attention Span Comparisons

by Con Frantzeskos Posted on 26/05/2009

Chris Berg from the IPA and I were sharing memes – regarding how short is the new long in the era of the attention crash. ¬†We came up with a handful… ¬†But I’m tempted to extend the list to the top ten signs that we’re losing our attention spans, signs that “short is the new long”. ¬†Please feel free to contribute more:

  1. Trailers are the new movies
  2. 60 seconds is the new hour
  3. Twitter is the new blog (a loud yelp is the new Twitter)
  4. 150 word posts are the new novels
  5. Status updates are the new dinner parties
  6. A thorough Google search is the new Bachelor Degree
  7. SMSs are the new phone calls
  8. RSS feeds are the new newspapers (heaps of them)
  9. The word “meh” is the new art of conversation
  10. (And in Australian politics, with rationality out of the window): “temporary deficits” are the new “permanent surpluses”.
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2 Responses to List – Top Ten Attention Span Comparisons

  1. Paul Karagiannis says:
    26/05/2009 at 11:13 pm

    Couple more…

    Grab a bite is the new lunch.

    Supermarket self serve is the new customer service.

    Acronyms are the new namebrands.

    PIN is the new signature.

    Smoko is the new liquid lunch.

    BPay is the new Post Office.

    Admittedly some of these are manufactured “new’s” to appeal to the time poor.
    PS. Please don’t censor your audience. Except that last sentence. And that. And that. And that. And that and this last one.

  2. Con Frantzeskos says:
    28/05/2009 at 3:22 pm

    Nice one Paul… Very nice… Others?