Monthly Archives: June 2009

The holy trinity of 21st Century communications – marketing, technology and design

TweetWatching this video of Coca-Cola’s new interactive vending machine, Anthony J Phillips, the Global Marketing Manager of Coca-Cola, talks about the “fantastic partnership between marketing, technology and design”. ¬†I think it’s a profound and important partnership that will dominate marcomms … Continue reading

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Woman fined $2.4m for downloading 24 songs

TweetA Minnesota woman has been fined $USD2.4m for being a music download “pirate”. ¬†The level of her activity was that she downloaded 24 songs illegaly. ¬†The link to the article is¬†here. My initial reaction: WTF? My considered reaction: most record … Continue reading

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What’s the next big thing in social / digital media? Augmented Reality!

TweetAugmented reality is a way of looking at the world and having the experience augmented by technology. ¬†A basic example of augmented reality in practice is GPS systems in cars. ¬†You’re driving, and your reality is augmented with advice on … Continue reading

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