It’s a good video, not great.
What would make it great – if they spoke about FORUMS. ¬†Forums are the most popular, most important place for people to discuss products and services. ¬†It’s where people can ask questions, it where massive communities gather. ¬†Secondly, they should have mentioned the role of the company itself in the conversation.
When “Dave” is looking for information, if Dave is struggling to differentiate, then the company itself should be helping him answer the question, adding value, participating, not pitching.