Here are two reviews of the presentations:
Insights from Social Media Strategies event (and here)
Highlights from the Social Media Strategies Lunch | Online Business Adviser
[UPDATE 7:06pm] Neerav Bhatt logged the Twitter conversations on Coveritlive here.
My two bobs worth:
Aisha Hilary, Communications Specialist, New Media and Brand, SBS and
Chris Noble, General Manager, World Nomads
…are both very shmart cookies, who are doing excellent work in-house with their brands.
Kate Leaman (my former client at Foster’s) has jumped into the social media deep end at Foster’s and is planning some amazing stuff for the Aussie icon – she’s a true advocate for social media and completely “gets it”.
It’s so great to see “real” social media people out there – head down, bum up, working in the space and getting great results for their businesses.
Hi Con.
FYI I logged all the Twitter discussions at #TIESMS using Coveritlive at http://getsocialadvice.com/social-media-strategies-the-insight-exchange/
Ranters,
Social media is the double edged sword of the marketer. Fast, cheaper marketing and fast feedback. Great. On the other edge you have bad publicity generated against your product in a medium anyone can be in without the restrictions of a corporate tether.
Social media strategy is being written by you because it is a new animal not yet committed to black and white. Rantmaster Con is spot on with his heads-down bums-up approach: Scour the social medium, set your keyword searches, organise your RSS feeds and get in there at the first sign of trouble.
Lets go on a historical tangent…
Back in the Eighties CocaCola launched a new taste Coke in response to Pepsi having successfully launched a New Pepsi earlier. The new product bombed and Coke eventually pulled it and brought back the old product under the brand name “Coke Classic”-I think.
How could this have been managed in 2009? Discuss.
Paul Karagiannis
Cheers Neerav (for the Coveritlive logging)…
Paul… How would Coca-Cola handle it now? Good question. You might identify the biggest detractors and fans of the brand using social media – and crowdsourced their opinions. Used them as a focus group, rather than a handful of people picked by men in white coats – and only release the product if it got the approval of the punters.
Anyone?