He’s done an Augmented Reality film clip – you hold up the John Mayer Icon (Download it here: http://www.johnmayer.com/ar/JM_Battle_Studies_Icon.pdf), and then you appear in his film clip, holding up the set of the clip.
An augmented reality application like might help:
- Increase (reward) sales (if you held up the CD or some tangible product)
- Customisation – every person has their own unique experience.
- Making your brand pretty cool by telling your story or displaying your content in a cool way (even if it is John Mayer).
Check it out: http://www.johnmayer.com/ar/#/Home
Punters, what other products could this be done for?