Proven – People who wear fake sunglasses are of a lower moral standard

I hate fake fashion almost as much as I hate cheats. Check out this fantastic video from Behavioural Economist, Professor Dan Ariely, that proves a direct correlation between the two. ¬†He conducted some research that proved people who wear fakes are more likely to be cheats, and to think of others around them as cheats. ¬†Generally, these “fake fashionistas” are people of a lower moral standard.