Tag Archives: behavioural economics

Proven – People who wear fake sunglasses are of a lower moral standard

by Con Frantzeskos Posted on 26/10/2009

TweetI hate fake fashion almost as much as I hate cheats. Check out this fantastic video from Behavioural Economist, Professor Dan Ariely, that proves a direct correlation between the two. ¬†He conducted some research that proved people who wear fakes … Continue reading →

Posted in Entertainment, Planning | Tagged behavioural economics, cheating, dan ariely, fake, fashion | Leave a comment

The holy trinity of 21st Century communications – marketing, technology and design

by Con Frantzeskos Posted on 22/06/2009

TweetWatching this video of Coca-Cola’s new interactive vending machine, Anthony J Phillips, the Global Marketing Manager of Coca-Cola, talks about the “fantastic partnership between marketing, technology and design”. ¬†I think it’s a profound and important partnership that will dominate marcomms … Continue reading →

Posted in Planning | Tagged anthropology, behavioural economics, coca-cola, design, marketing, public relations, technology | 2 Comments

I’m reading Dan Ariely’s “Predictably Irrational”

by Con Frantzeskos Posted on 03/06/2009

TweetIt’s a great read from a brilliant mind. For those of you without the time or attention span to read the book Predictably Irrational, here’s a brief outline from the man himself, a really entertaining video from the TED Conference … Continue reading →

Posted in Entertainment, Planning | Tagged behavioural economics, brain, dan ariely, insight, Planning | Leave a comment

Tag Archives: behavioural economics

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