Tag Archives: seth godin

Fear of failure, fear of apples

by Con Frantzeskos Posted on 21/10/2009

TweetHow sick are we of telling another website what our name and details are? How sick are we of remembering our various passwords? How sick are we of having to make decisions ‚Äì and the risk that it might not … Continue reading →

Posted in Entertainment, Planning | Tagged change, choice, seth godin | Leave a comment

Seth Godin on: Luxury vs. premium

by Con Frantzeskos Posted on 18/05/2009

TweetSeth Godin asks – what’s the difference between luxury vs premium? ¬†He argues in essence, Luxury is an extravagant price on a less than extravagant outcome. ¬†Premium is quality that attracts a higher price – with a discernable and compelling … Continue reading →

Posted in Planning | Tagged luxury, positioning, premium, seth godin, value proposition | Leave a comment

Tag Archives: seth godin

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