Anatomy of a social media disaster
Two recent campaigns by Australian organisations have caused a debate over trust in social media campaigns. Tourism Queensland (TQ) recently launched a campaign with a…
Continue reading →Digital Strategy
How organisations will make the most of the creative destruction of this digital age
What ever happened to Webrings?
In the olden days of the early-mid 90s, websites on like topics were linked via webrings; links / arrows on the bottom of the page…
Continue reading →A trusted digital travel advisor
I recently returned from a very relaxing three week holiday in Greece and Italy. The groups that provided services and tours concluded the experiences with a…
Continue reading →Borders is in trouble. Not good.
The Australian arm of the fantastic chain of bookstores, Borders, is being put up for sale by its US parent company. The US company is…
Continue reading →Monetising Quality
…So the challenges, I guess, are to get good at predicting ‘great’ before the market takes action, and to be clear with yourself and your…
Continue reading →“Participation is the new consumption” – from Trendwatching.com
participation is the new consumption I LOVE IT. Consumption has consumed itself. Nothing is original. Affluence has become affluenza. The only thing which is original…
Continue reading →EMI = Every Mistake Imaginable
The past few weeks have been somewhat tumultuous in the music industry, with the departure of two of the music industry’s best regarded executives, David…
Continue reading →Strategy vs Tactics
In the worlds I inhabit, I am noticing an increasing lack of attention being paid to strategy. Whether it be in business, or in politics,…
Continue reading →The Dinosaurs of the Recorded Music Industry Must Evolve or Perish
There was a time when music companies objected to the playing of music on the radio. Instead of seeing early radio technology as a positive…
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