The late Frank Thring once voiced a radio ad for Melbourne’s famous radio station, Triple R, dragging out his vowels and consonants in a very “Thring-esque” manner: “Subscriiiiiiiiiibe to 3 Triple Rrrrrrrrrrrrrr or dieeeeee a mis-er-able deathhhhh!”. So many companies want us to subscribe to their services, but what’s in
Posts in Category: strategy
I’ve compiled a list of 20 trends for communicators for the next 12 months. Enjoy!
1. True Digital Communications
What many people in our industry call “digital” is just online communications. Truly “Digital” operations occur across three layers: Hardware, Software and Online. Most agencies and companies have played with Online (Social
There’s a lot to be said about simplicity. It’s the sign that someone “gets it”. The simpler, the better. As Albert Einstein said: “Everything should be made as simple as possible, but not simpler”.
Alan Siegel gave this speech about simplicity at a recent TED conference. I love it, it really struck
How sick are we of telling another website what our name and details are?
How sick are we of remembering our various passwords?
How sick are we of having to make decisions, and the risk that it might not be the right one? We are the options generation, the people that have grown
The Virus of Viral
A new, virulent plague has afflicted communications agencies and marketing departments all over the world; one that’s based on the flimsy notion that consumers can’t wait to latch onto branded content and share it with their friends.
In fact, there seems to be a prevailing thought that
I am quoted towards the end of the piece: How Facebook and Twitter are changing the face of advertising. I said “Fair dinkum” in the Australian national media. That’s a win.
Awards nights are about telling stories and creating stories. The Australian Record Industry Association (ARIA) Awards currently do neither.
The night should change – make them the “music industry” awards: Including soundtracks, best use of music in games, best gigs, best festivals, best use of music in a commercial venture, best
Why don’t more people use RSS? Let’s start at the beginning, with an answer to the question: “What is RSS?” The best way to describe it is as a subscription to all of your favourite websites in the form of a “ticker tape” style notification. It allows your favourite sites’ new content,