Posts in Category: strategy

To subscribe, or not to subscribe?

The late Frank Thring once voiced a radio ad for Melbourne’s famous radio station, Triple R, dragging out his vowels and consonants in a very “Thring-esque” manner: “Subscriiiiiiiiiibe to 3 Triple Rrrrrrrrrrrrrr or dieeeeee a mis-er-able deathhhhh!”. So many companies want us to subscribe to their services, but what’s in

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20 x 12 – 20 Trends for communicators in 2012

I’ve compiled a list of 20 trends for communicators for the next 12 months.  Enjoy!

1. True Digital Communications
What many people in our industry call “digital” is just online communications. Truly “Digital” operations occur across three layers: Hardware, Software and Online. Most agencies and companies have played with Online (Social

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Fear of failure, fear of apples

How sick are we of telling another website what our name and details are?

How sick are we of remembering our various passwords?

How sick are we of having to make decisions, and the risk that it might not be the right one? We are the options generation, the people that have grown

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The Ugly Death of the Recorded Music Industry

Awards nights are about telling stories and creating stories. The Australian Record Industry Association (ARIA) Awards currently do neither.

The night should change – make them the “music industry” awards: Including soundtracks, best use of music in games, best gigs, best festivals, best use of music in a commercial venture, best

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Kiss my RSS – An Explanation of RSS

Why don’t more people use RSS? Let’s start at the beginning, with an answer to the question: “What is RSS?” The best way to describe it is as a subscription to all of your favourite websites in the form of a “ticker tape” style notification. It allows your favourite sites’ new content,

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