Watching this video of Coca-Cola’s new interactive vending machine, Anthony J Phillips, the Global Marketing Manager of Coca-Cola, talks about the “fantastic partnership between marketing, technology and design”. I think it’s a profound and important partnership that will dominate marcomms into the future. I’d add another element – human behaviour
Posts in Category: strategy
Two recent campaigns by Australian organisations have caused a debate over trust in social media campaigns.
Tourism Queensland (TQ) recently launched a campaign with a difference; instead of attracting people to the “Sunshine State” via a traditional website, TQ created a site that advertised the “Best Job in the World”. The
I recently returned from a very relaxing three week holiday in Greece and Italy. The groups that provided services and tours concluded the experiences with a request for a review on TripAdvisor.com or a mention on travel forums.
While much of my holiday involved lazing about the beaches of Leros, and meandering
Dominos Pizza has been embarrassed by a scandal where some employees of the business made a video that showed them doing some pretty disgusting things with the food they were preparing. It is extremely damaging to the company. The videos are here – and an explanation of what they should
In the olden days of the early-mid 90s, websites on like topics were linked via webrings; links / arrows on the bottom of the page that would link you to other sites on the same issue, topic, theme or industry.
Yahoo! carved out an audience not through search or email, but
The Australian arm of the fantastic chain of bookstores, Borders, is being put up for sale by its US parent company.
The US company is deep financial troubles and is selling off assets and concentrating on domestic businesses. Let’s hope the excellent service, range and strategy of Borders continues in
I LOVE IT. Consumption has consumed itself. Nothing is original. Affluence has become affluenza. The only thing which is original and unique is the journey that you take in life.
Participate. Join in. Does this mean we are about to see a resurgence in participatory democracy?