TweetThere’s a lot to be said about simplicity. It’s the sign that someone “gets it”. The simpler, the better. As Albert Einstein said: “Everything should be made as simple as possible, but not simpler”. Alan Siegel gave this speech about … Continue reading
TweetThis is what makes Apple Apple. Even the boxes that hold call centre employee t-shirts have been designed with the single sense of purpose, that incredible design aesthetic, that attention to detail and outstanding vision of what the company should … Continue reading
TweetWatching this video of Coca-Cola’s new interactive vending machine, Anthony J Phillips, the Global Marketing Manager of Coca-Cola, talks about the “fantastic partnership between marketing, technology and design”. ¬†I think it’s a profound and important partnership that will dominate marcomms … Continue reading