I help global businesses meet their future digital customers with user-centred digital strategies, innovations and ideas.
I achieve this in several ways: I am the founder and CEO of PENSO, a visionary digital strategy consultancy startup with offices in Australia, the USA and the Middle East. We create successful digital strategies and magical digital experiences for the most prominent enterprises in the world, including Emirates, Commonwealth Bank, dnata, 3M, the Saudi Government, Cargill, MYOB, iag, Bunnings Group, the Australian Commonwealth Government, the Judicial College of Victoria and many others. PENSO was nominated Australia / NZ Agency of the Year by Campaign Asia-Pacific, and one of the “Fast 100” fastest-growing businesses in Australia.
I drive future trends: I’m the Australian presenting partner of The Future Laboratory, one of the world’s most renowned futures consultancies.
I live and breath startups and innovation: I’m a founding director of LaunchVic, Victoria’s startup agency. I’m also on the advisory board of Swinburne University of Technology’s Innovation Precinct. I’m also an investor in a range of startups covering a variety of markets.
I’m also building two startups: MillionEyes, a visual analytics platform, and Conformly, cloud-based brand guideline tool for global brand and marketing-led organisations.
And all the while I’m making slow progress on writing a book with the working title: “Marketing and Innovation in the Digital Age”.
Previously, I have held regional and global leadership positions with Edelman Digital, Mitchells, DDB and Ogilvy Asia-Pacific, with clients including Coca-Cola, Unilever, Diageo, BP/Castrol, ANZ, Coles, CUB, GlaxoSmithKline and Toyota.
My career foundations were in the entertainment industry at PolyGram/Universal, Zomba/BMG and Umbrella/Madman/Shock, where I pioneered multi-channel monetisation and promotion of some of the world’s great music and film content.