About

I’m a digital marketing strategist whose role is to deliver long-term growth for my partners and clients. My expertise has allowed me to found my own companies, be a strategic advisor to businesses and Governments around the world and become non-executive director of various businesses and organisations.

I have held regional and global leadership positions including: Head of Edelman Digital Australia, Digital Media Advisor at Aegis / Dentsu Media (Mitchells), Digital Strategy Director at DDB Australia and Asia-Pacific Regional Digital Strategy Director at Ogilvy, based in Singapore.

Over 29 years, I have created successful marketing, communications and digital transformation initiatives for some of the world’s biggest brands, including Emirates, dnata, Coca-Cola, Unilever, Diageo, BP/Castrol, Commonwealth Bank, 3M, Cargill, ANZ, Coles, iag, CUB (Foster’s Group), GlaxoSmithKline, Hilton Worldwide, Business Council of Australia and Toyota, among others.

In late 2012 I founded PENSO, a technology-enabled marketing consultancy. The firm was founded on the basis that marketing science, data and technology have provided us with powerful tools to grow and transform businesses. We grow businesses with marketing strategy, digital strategy, content strategy, UX, design and technology strategy.

PENSO has grown to have offices in Australia, Silicon Valley and the UAE, and a presence in New Zealand, Malaysia and Singapore. PENSO has been nominated Australia / NZ Agency of the Year by Campaign Asia-Pacific, and one of the Australian Financial Review “Fast 100” fastest growing businesses in Australia.

My work in digital transformation and in growing businesses was recognised, when in early 2016 I was appointed to the board of LaunchVic, a Victorian Government-owned company that aims to make Victoria, Australia one of the world’s top destinations for entrepreneurs, startups, and scaleups.

I am also the Australian presenting Partner of The Future Laboratory, one of the world’s most renowned futures and foresights consultancies. We give clients the confidence to make the right decisions and investments to survive and thrive in the future.