Don’t Be a Brand-Hunting Hirer: The Fallacy of Logo-Driven Recruitment
Not every song the Beatles wrote was a hit, and not every person who’s passed through the doors of a prestigious firm is a top-tier asset.
Continue reading →Startups and Business
Startups are the heart and soul of any economy and society. They generate ideas, products and jobs far in excess of any other vehicle or mechanism.
Marketing and Digital Experiment Guide: A Simple, Step-by-Step Framework for Success
The best way to improve your marketing and digital tactics is through testing and learning. Here’s a guide for designing and running experiments to improve marketing, brand, customer experience and product.
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Representation vs Delegateship: An Emerging Problem in Corporate Governance
There’s a tug-of-war between representation and delegateship in corporate governance. This new trend may jeopardise board effectiveness and integrity.
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The Art and Science of Presentations: 18 Tips and Tricks for Engaging and Persuasive Speaking
Learn valuable tips on delivering engaging presentations and speeches. Using lessons from behavioural psychology, politics, theatre and business, here are 18 of my best tips.
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In the Media: Facebook vs the Australian Media and Government
I had a great chat with Ahron Young from Ticker television just after the news broke that Facebook had banned news publishers from sharing their content on the platform
Continue reading →When your world shinks, go big
The businesses that have done well have been responsive to change had a mindset that valued adaptability and versatility
Continue reading →In the Media: The Informer on Facebook vs the Media/Government, Clubhouse, and more
I had a great chat with legendary TV journalist and newscaster George Donikian from The Informer about the Facebook news media dispute.
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Australian news publishers vs Facebook/Google
Journalism is vital to a thriving and healthy society. However, print media management have failed to provide an appropriate business model to monetise quality journalism.
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Black Friday Do’s and Don’ts for Business and Consumers
Some advice on what retailers (and consumers) should do to make the most of the growing Black Friday sales season
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The most valuable part of Tiffany is the colour blue. LVMH paid $US16bn for it.
When LVMH bought Tiffany, LVMH’s CEO Bernard Arnault was particularly interested in Tiffany’s distinctive blue packaging.
Continue reading →Delusional “brand purpose” is destroying businesses
There’s a new scourge harming jobs and business. It’s a form of addiction. Not Opium addiction, but OPM addiction.
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Private health insurers should innovate, instead of rent-seek
PHI should be the central concierge that gathers data in order to better diagnose or prevent health issues.
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How to spot a good marketer? Through their definition of competition.
Late one afternoon, I was sitting with group of executives from a large sports team with a global profile. In their slick office, they’d gathered…
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WeWork is a house of cards. It’s a fundamentally weak business model.
For years I’ve been astonished by the valuations attached to WeWork, which is a very fragile business with a very fragile business model
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Shoes of Prey – another example of why influencer marketing is a surefire way to go broke
Influencer marketing is a low reach marketing tactic that appeals to a small number of frequent / highest users of the brand, but does not sufficiently grow the number of buyers / customers.
Continue reading →Transformation: Ferrari is worth more as a luxury brand than as an automotive brand.
This is so interesting – how do you increase the value of a company? By increasing profits? Or by increasing the perceived value (not necessarily…
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The Subscription Economy expands: BMW to Charge $80 Annual Fee for Apple CarPlay
More on the Subscription Economy. This time, the automotive industry. We’re used to paying a monthly fee for roadside assistance. We’re used to paying a…
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Three things we can learn from Apple’s $US18 billion net profit
Apple recently reported a record profit for the past financial quarter. The $US18 billion net profit is the largest quarterly profit to be posted by…
Continue reading →SmartCompany: Me on Twitter’s churn and burn
I’m is quoted in this Patrick Stafford piece in SmartCompany. It’s about Twitter’s appalling churn rate of over 60%. Some of the reasons why Twitter’s retention…
Continue reading →Fred Stauder – “A hero to small business”
Today marks 20 years since the Supreme Court of Victoria awarded the Dollar Sweets Company damages in the fight against the thugs, bullies and standover…
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