RIP Michael Gudinski
Gudinski was more than a music industry leader, he was a magnet for Melbourne and a force of nature.
Continue reading →Trends and Insights
The user is always right. And the user is always far ahead of the companies they are buying from. Companies need to understand their future digital consumer and do things now to meet them and exceed their expectations.
In the Media: Facebook vs the Australian Media and Government
I had a great chat with Ahron Young from Ticker television just after the news broke that Facebook had banned news publishers from sharing their content on the platform
Continue reading →When your world shinks, go big
The businesses that have done well have been responsive to change had a mindset that valued adaptability and versatility
Continue reading →In the Media: The Informer on Facebook vs the Media/Government, Clubhouse, and more
I had a great chat with legendary TV journalist and newscaster George Donikian from The Informer about the Facebook news media dispute.
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Australian news publishers vs Facebook/Google
Journalism is vital to a thriving and healthy society. However, print media management have failed to provide an appropriate business model to monetise quality journalism.
Continue reading →From concierge commerce to visual search: Three digital trend predictions for 2021
My top three digital trends to watch in business in 2021
Continue reading →Our lousy shot at quarantine
We’ve held the world’s best tennis players prisoner with sub-standard food and experience – it is a complete failure of imagination.
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Guest Post: The Expert Dilemma
Andrew Danos is an Australian businessman currently living in Israel. He has an MBA from Kellogg Business School and is a former adviser to The…
Continue reading →Delusional “brand purpose” is destroying businesses
There’s a new scourge harming jobs and business. It’s a form of addiction. Not Opium addiction, but OPM addiction.
Continue reading →This is one of the very best pages on the internet: Everyday social experiments with unpredicted outcomes
So many fantastic examples of: biases, logical fallacies, behavioural psychology, heuristical biases, and behavioural economic theories turned upside down. Source: What is the most bizarre…
Continue reading →“Turn the comments off”. Bunnings uses Facebook only as an advertising platform – AND IT’S BRILLIANT
Bunnings Warehouse uses it’s Facebook Page only as an advertising platform. Nothing more. No posts. Comments turned off. Five images. No apps or subpages. No moderation…
Continue reading →There’s a huge difference between what offends and what affects
As Kellyanne Conway wisely said of Trump, he knows the difference between what offends and what affects. This is the key to his brilliant tactics….
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Apple News on OSX Mojave – the future of news and publishing?
Apple News desktop app is very good. It automatically finds newspaper and magazine subscriptions and imports them into the app. The “Evening Digest” is excellent….
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I’m in B&Ts “Meet the Futurists” – marketing trends & predictions
B&T has come out with a new feature, “Meet The Futurists”. They asked me and a number of fellow marketing and advertising leaders what our…
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15 Reasons Why Donald Trump Won – A Marketeer’s View
Donald Trump’s election is a stark reminder of some basic marketing principles around consumers, content and channels. Two flawed but distinctive political products came to…
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Why marketers should cut social media budgets
All too often, brands invest millions of dollars into social media for the wrong reasons. Paid advertising is a more effective way to acquire new…
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The Five Faces of Social Media
Very often, I will be in a discussion with a client where they espouse the virtues of social media. They’ll suggest that social media is…
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How Facebook Reactions will change social media
Facebook has confirmed it’s now testing a new Reactions feature in Ireland and Spain which may be soon rolled out worldwide. Essentially the Reactions feature…
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IBM Watson API: Artificial intelligence as a Service
In the past supercomputing was only accessible to large corporations who could afford to fork out tens of millions of dollars to set them up….
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Why your brand should be as famous as Kim Kardashian’s bum.
Everyone knows who Kim Kardashian is, unless of course you have been living under a very very large rock. Kim Kardashian is…. well famous for…
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