This is one of the very best pages on the internet: Everyday social experiments with unpredicted outcomes1 minute read

So many fantastic examples of: biases, logical fallacies, behavioural psychology, heuristical biases, and behavioural economic theories turned upside down. Source: What is the most bizarre small social experiment you’ve conducted, concluding with a result which was extremely contradictory and opposite to what you originally believed would occur? – Quora

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I help global businesses delight their future digital customers with user-centred digital strategies, innovations and ideas.