The most interesting factor in LVMH’s takeover of Tiffany is how LVMH saw most value in Tiffany’s intangible marketing/brand assets:
LVMH’s billionaire boss Bernard Arnault, a renowned dealmaker, was himself focused on ensuring he was getting control of Tiffany’s most valuable assets: all
Late one afternoon, I was sitting with
What if we had the option of enhancing our reading space?
Imagine a personal reading room where the environment changed, enhancing and exaggerating the experience of reading?
Reading on Apple Books or a Kindle, during a tense moment in the book subtle atmos emerges from your smart speaker.
As the protagonist approaches a
I’m not a fan of AOC. I think she’s a tremendously destructive policy maker, with a truly poor grasp on evidence, theory and practical application of policy. And her politics is so statist as to be bordering on dictatorial.
She destroyed the Amazon for NY bid.
This is so interesting – how do you increase the value of a company?
By increasing profits? Or by increasing the perceived value (not necessarily size) of profits. Ferrari are trying
Disturbingly, the Australian private health insurance industry is in the doldrums. Young people are less likely to take up private health insurance.
The main factor in this is the excellent quality healthcare that all Australians pay for through taxes. The quality is so high, and the direct costs are so low
I’m a huge fan of Michael E Porter’s “Five Forces” model.
With every business I come across, I do a quick mental exercise using the Five forces model.
WeWork is no different.
Bunnings Warehouse uses it’s Facebook Page only as an advertising platform. Nothing more.
No posts.
Comments turned off.
Five images.
No apps or subpages.
No moderation needed.
No over-investment in low reach, low payoff social media channels.
As you can see below, that’s the entire extent of their “social media” page.
It’s never good to see businesses fail, especially when you see it happening long in advance. Shoes of Prey is in liquidation. The “mass customisation” shoe brand had long sung the praises of influencer marketing, claiming that viral videos had led to a “permanent 300% increase in sales“(!!!).
As Kellyanne Conway wisely said of Trump, he knows the difference between what offends and what affects. This is the key to his brilliant tactics. Do something that affects, and distract by doing something that offends, something generally irrelevant of little or no consequence that gets his critics all riled
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