Fantastic news from LaunchVic
Victoria will be the home of the only startup fund of funds in Australia. Israel’s startup nation was boosted by Yozma. NZ has NZVIF. Now Australia has the Victorian Startup Capital Fund.
Continue reading →Victoria will be the home of the only startup fund of funds in Australia. Israel’s startup nation was boosted by Yozma. NZ has NZVIF. Now Australia has the Victorian Startup Capital Fund.
Continue reading →Andrew Danos is an Australian businessman currently living in Israel. He has an MBA from Kellogg Business School and is a former adviser to The…
Continue reading →Mobile is looking like the key campaign channel in the 2020 Presidential election campaign.
Continue reading →When LVMH bought Tiffany, LVMH’s CEO Bernard Arnault was particularly interested in Tiffany’s distinctive blue packaging.
Continue reading →PHI should be the central concierge that gathers data in order to better diagnose or prevent health issues.
Continue reading →Late one afternoon, I was sitting with group of executives from a large sports team with a global profile. In their slick office, they’d gathered…
Continue reading →I’m a huge fan of Michael E Porter’s “Five Forces” model. With every business I come across, I do a quick mental exercise using the…
Continue reading →What if we had the option of enhancing our reading space? Imagine a personal reading room where the environment changed, enhancing and exaggerating the experience…
Continue reading →Bunnings Warehouse uses it’s Facebook Page only as an advertising platform. Nothing more. No posts. Comments turned off. Five images. No apps or subpages. No moderation…
Continue reading →I’m not a fan of AOC. I think she’s a tremendously destructive policy maker, with a truly poor grasp on evidence, theory and practical application…
Continue reading →Influencer marketing is a low reach marketing tactic that appeals to a small number of frequent / highest users of the brand, but does not sufficiently grow the number of buyers / customers.
Continue reading →This is so interesting – how do you increase the value of a company? By increasing profits? Or by increasing the perceived value (not necessarily…
Continue reading →As Kellyanne Conway wisely said of Trump, he knows the difference between what offends and what affects. This is the key to his brilliant tactics….
Continue reading →Apple News desktop app is very good. It automatically finds newspaper and magazine subscriptions and imports them into the app. The “Evening Digest” is excellent….
Continue reading →Facebook has provided a link where you can check if you (or your friends) shared your Facebook data with Cambridge Analytica. Apparently, mine has not….
Continue reading →What is Facebook / Google Data? Wherever you go online, you leave information behind about yourself. This is referred to as your “digital footprint”. Consider…
Continue reading →B&T has come out with a new feature, “Meet The Futurists”. They asked me and a number of fellow marketing and advertising leaders what our…
Continue reading →Mumbrella asked me to review a series of current Aussie ad campaigns. Here’s what I said: 1. Qantas → was bringing the iconic “I still…
Continue reading →We just received our Apple Homepod at PENSO Melbourne – ahead of the rest of the world. I’ve pivoted to video (for this one post).
Continue reading →More on the Subscription Economy. This time, the automotive industry. We’re used to paying a monthly fee for roadside assistance. We’re used to paying a…
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