Fantastic news from LaunchVic
Victoria will be the home of the only startup fund of funds in Australia. Israel’s startup nation was boosted by Yozma. NZ has NZVIF. Now Australia has the Victorian Startup Capital Fund.
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Guest Post: The Expert Dilemma
Andrew Danos is an Australian businessman currently living in Israel. He has an MBA from Kellogg Business School and is a former adviser to The…
Continue reading →Why are all US Presidential campaigns asking you to text?
Mobile is looking like the key campaign channel in the 2020 Presidential election campaign.
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The most valuable part of Tiffany is the colour blue. LVMH paid $US16bn for it.
When LVMH bought Tiffany, LVMH’s CEO Bernard Arnault was particularly interested in Tiffany’s distinctive blue packaging.
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Private health insurers should innovate, instead of rent-seek
PHI should be the central concierge that gathers data in order to better diagnose or prevent health issues.
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How to spot a good marketer? Through their definition of competition.
Late one afternoon, I was sitting with group of executives from a large sports team with a global profile. In their slick office, they’d gathered…
Continue reading →WeWork is a house of cards. It’s a fundamentally weak business model.
I’m a huge fan of Michael E Porter’s “Five Forces” model. With every business I come across, I do a quick mental exercise using the…
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A Reading Room of the future
What if we had the option of enhancing our reading space? Imagine a personal reading room where the environment changed, enhancing and exaggerating the experience…
Continue reading →“Turn the comments off”. Bunnings uses Facebook only as an advertising platform – AND IT’S BRILLIANT
Bunnings Warehouse uses it’s Facebook Page only as an advertising platform. Nothing more. No posts. Comments turned off. Five images. No apps or subpages. No moderation…
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The way AOC argues environmental policy is really brilliant
I’m not a fan of AOC. I think she’s a tremendously destructive policy maker, with a truly poor grasp on evidence, theory and practical application…
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Shoes of Prey – another example of why influencer marketing is a surefire way to go broke
Influencer marketing is a low reach marketing tactic that appeals to a small number of frequent / highest users of the brand, but does not sufficiently grow the number of buyers / customers.
Continue reading →Transformation: Ferrari is worth more as a luxury brand than as an automotive brand.
This is so interesting – how do you increase the value of a company? By increasing profits? Or by increasing the perceived value (not necessarily…
Continue reading →There’s a huge difference between what offends and what affects
As Kellyanne Conway wisely said of Trump, he knows the difference between what offends and what affects. This is the key to his brilliant tactics….
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Apple News on OSX Mojave – the future of news and publishing?
Apple News desktop app is very good. It automatically finds newspaper and magazine subscriptions and imports them into the app. The “Evening Digest” is excellent….
Continue reading →Here’s how to check if your Facebook data was shared with Cambridge Analytica
Facebook has provided a link where you can check if you (or your friends) shared your Facebook data with Cambridge Analytica. Apparently, mine has not….
Continue reading →What does my Facebook data say about me – and how do I access it?
What is Facebook / Google Data? Wherever you go online, you leave information behind about yourself. This is referred to as your “digital footprint”. Consider…
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I’m in B&Ts “Meet the Futurists” – marketing trends & predictions
B&T has come out with a new feature, “Meet The Futurists”. They asked me and a number of fellow marketing and advertising leaders what our…
Continue reading →Mumbrella advertising review: Qantas (great), CUB (OK), Black Hawk (half-baked) and nab (forgettable)
Mumbrella asked me to review a series of current Aussie ad campaigns. Here’s what I said: 1. Qantas → was bringing the iconic “I still…
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Unboxing of the new Apple HomePod
We just received our Apple Homepod at PENSO Melbourne – ahead of the rest of the world. I’ve pivoted to video (for this one post).
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The Subscription Economy expands: BMW to Charge $80 Annual Fee for Apple CarPlay
More on the Subscription Economy. This time, the automotive industry. We’re used to paying a monthly fee for roadside assistance. We’re used to paying a…
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