Why marketers should cut social media budgets
All too often, brands invest millions of dollars into social media for the wrong reasons. Paid advertising is a more effective way to acquire new…
Continue reading →Trends and Insights
The user is always right. And the user is always far ahead of the companies they are buying from. Companies need to understand their future digital consumer and do things now to meet them and exceed their expectations.
The Five Faces of Social Media
Very often, I will be in a discussion with a client where they espouse the virtues of social media. They’ll suggest that social media is…
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How Facebook Reactions will change social media
Facebook has confirmed it’s now testing a new Reactions feature in Ireland and Spain which may be soon rolled out worldwide. Essentially the Reactions feature…
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IBM Watson API: Artificial intelligence as a Service
In the past supercomputing was only accessible to large corporations who could afford to fork out tens of millions of dollars to set them up….
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Why your brand should be as famous as Kim Kardashian’s bum.
Everyone knows who Kim Kardashian is, unless of course you have been living under a very very large rock. Kim Kardashian is…. well famous for…
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Take Bart’s advice – Don’t sell your soul… to the discount devil
In the mid 90’s Bart Simpson sold his soul to Millhouse for a mere $5. After a series of calamities he realised that life isn’t…
Continue reading →Oh dear, I’m up against it here: “People with Easier to Pronounce Names Promote Truthiness of Claims”
A new academic paper has suggested that the longer / harder to pronounce a person’s name, the less “truthiness” they are perceived to have: subjects…
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Location based gaming – is this the next game changer?
Location based games, such as Geocaching, are gaining worldwide popularity. Geocaching is a worldwide treasure hunt that’s becoming a huge craze all over the world….
Continue reading →20 x 12 – 20 Trends for communicators in 2012
I’ve compiled a list of 20 trends for communicators for the next 12 months. Enjoy! 1. True Digital Communications What many people in our industry…
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Cognitive Surplus visualised
People have always created things in their spare time – whether tinkering in their sheds, fixing cars, making quilts, painting, taking photos or other creative…
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Safari’s “Reader” poses problems for advertisers
Apple has just launched an updated version of the Safari browser that can strip ads out and foucs just on the content
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The Apple iPad – Initial Thoughts
Every so often, a technology comes along that redefines competition within markets: Email redefined the way people communicate, and in doing so, undermined the letter…
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NEW versus BETTER
What makes things popular? Often, new stuff is popular, just because it’s new. It’s there – and it wasn’t there before. It doesn’t necessarily mean…
Continue reading →Fear of failure, fear of apples
How sick are we of telling another website what our name and details are? How sick are we of remembering our various passwords? How sick…
Continue reading →Twit-hype – Half of Twitter have never Tweeted!
This from Marketing Charts: Half of Twitter Has Never Tweeted. So… 60% of people on Twitter abandon it after the first month. And now we find…
Continue reading →The holy trinity of 21st Century communications – marketing, technology and design
Watching this video of Coca-Cola’s new interactive vending machine, Anthony J Phillips, the Global Marketing Manager of Coca-Cola, talks about the “fantastic partnership between marketing,…
Continue reading →Seth Godin on: Luxury vs. premium
Seth Godin asks – what’s the difference between luxury vs premium? He argues in essence, Luxury is an extravagant price on a less than extravagant…
Continue reading →SmartCompany: Me on Twitter’s churn and burn
I’m is quoted in this Patrick Stafford piece in SmartCompany. It’s about Twitter’s appalling churn rate of over 60%. Some of the reasons why Twitter’s retention…
Continue reading →Happy 10th Birthday Cluetrain!
The Cluetrain Manifesto is a book that inspired many of us, giving us a framework that allowed our passion for the digital space to become…
Continue reading →Twitter is for old people
According to Nielsen, Twitter is most popular with 35-49 year olds, with teens barely rating on the Twitter popularity scale: Twitter Doesn’t Smell Like Teen Spirit…
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