Location based games, such as Geocaching, are gaining worldwide popularity.
Geocaching is a worldwide treasure hunt that’s becoming a huge craze all over the world.
Geocaching is an app which uses a phones GPS to direct players to the specific co-ordinates of a hidden geocache (a container filled with a logbook and items to trade). There are over 2.5 million active geocaches worldwide and 6 million people loving every find.
How could this work in marketing?
Location based games could open up a whole new way of engaging with consumers. Creating your own branded location based game could help to draw consumers into your stores.
For example, a coffee shop chain could create a location based game in which users find virtual rewards in store to redeem for a free coffee. The users could compete on a live leaderboard for titles such as most coffee shops visited, most distance covered, and even most coffees drunk.
Providing potential customers with an entertaining, engaging, and memorable platform like a location based game, will embed your brand into their consideration set for life.
Find out more about Geocaching here.
Other location based game: Ingress