Trends and Insights

Oh dear, I’m up against it here: “People with Easier to Pronounce Names Promote Truthiness of Claims”1 minute read

A new academic paper has suggested that the longer / harder to pronounce a person’s name, the less “truthiness” they are perceived to have:

subjects to evaluate people’s names on a positive dimension, and extended that work by asking subjects to rate those names on negative dimensions. Then we addressed a novel theoretical issue by asking subjects to read that same list of names, and judge the truth of claims attributed to them. Across all experiments, easily pronounced names trumped difficult names. Moreover, the effect of pronounceability produced truthiness for claims attributed to those names

Source: People with Easier to Pronounce Names Promote Truthiness of Claims

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Published by Constantine Frantzeskos

I build and grow global businesses, brands, and digital products with visionary marketing & digital strategy | Non-Executive Director | Startup investor and advisor | Techno-optimist