This from Marketing Charts: Half of Twitter Has Never Tweeted.
And now we find that half of the people on Twitter have never tweeted. Furthermore,
80% of users failed to provide a homepage URL
76% have not entered a bio in their profile (vs. 20% last year)
69% have not specified a location
And we know that Twitter is for old people – people under 24 are not on Twitter.
We have seen media events broken via Twitter – or is it that the media focussed on Twitter as an additional story hook? Is it that Twitter’s limited 140 character capacity is forcing participants to provide brief and rapid updates – rather than longer, less frequent updates? Which is better?
So – what’s the future of Twitter? Is it a tool for media people to keep in touch with each other? Is it for self-promoters? Or will it evolve to become something largely useful, rather than just a handful of interesting things between tweets about outrage / quality sandwiches / coffees / weather?