Culture, Marketing

JJJ – The Secret Station1 minute read

JJJ thought they’d “do a MySpace” and exclusively promote a Jet concert on the banks of the Yarra at the last minute. The concert was held this afternoon, Jet literally played on the Yarra, on a floating barge, in the Sunday afternoon sun, with the Melbourne skyline as a backdrop. What could be better?

The problem is, nobody in Melbourne listens to JJJ, so “less than 200 people” turned up, according to my music industry insider who was at the gig (the band’s manager called her to let her know in fear of nobody turning up).

Jet – very good apparently. Shame nobody knew about the gig.

JJJ – what a bunch of incompetents. You know there’s something very wrong with the competitive landscape in Australia’s industry when the “cool youth station” is owned by the Federal Government.

Published by Constantine Frantzeskos

I help global businesses delight their future digital customers with user-centred digital strategies, innovations and ideas.