It seems that the survey methodology was dodgy as hell. People who owned iPods were shown a series of photographs of competing MP3 players and asked which one they preferred. No iPods were shown, but the Zune was.
Check out what MacDailyNews has said here: MacDailyNews | Are 58% of iPod owners really thinking of a Zune switch?
The Zune is such a “me too”, lame excuse for an MP3 player. It’s really quite laughable – so typically Microsoft – in that it isn’t that user friendly, and the owner has to go through so many hurdles just to get the thing to play music.
Lies, Damn Lies and Microsoft.