Trends and Insights

Typography1 minute read

Steve Jobs, CEO of Apple Computer, was trained in typography. As was Tony Martin, Australia’s best comedian / radio host / film maker / film buff.

Who else?

What is it about typography that enhances lateral thinking and creativity? Or is it just a fluke these two very creative people trained in the same field? Or is it that creative people gravitate to typography, not that typography creates creative people?

Could it be the restrictions of shape, design and layout which hones the brain into looking for another solution – one which is creative and attractive but above all, readable? In other words, make it kooky, and you’ve got to make it simple.

That’s what all good creativity is about, no?

Published by Constantine Frantzeskos

I help global businesses delight their future digital customers with user-centred digital strategies, innovations and ideas.