Wherever you go online, you leave information behind about yourself. This is referred to as your “digital footprint”.
Consider everything you do when you’re online:
Check into your favourite bar on Facebook.
Post an image of a great dinner at a particular restaurant.
Conduct a Google
Mumbrella asked me to review a series of current Aussie ad campaigns.
Here’s what I said:
1. Qantas → was bringing the iconic “I still call Australia Home” anthem the right thing to do? Is Qantas advertising becoming stale? In your view was this an effective way of creating an inflight video?
B&T has come out with a new feature, “Meet The Futurists”. They asked me and a number of fellow marketing and advertising leaders what our views (predictions) were about marketing trends.
My answers covered: the media industry, digital marketing, the advertising industry, blockchain, marketing science (Ehrenberg), lean startup principles in marketing,