The most valuable part of Tiffany is the colour blue. LVMH paid $US16bn for it.
When LVMH bought Tiffany, LVMH’s CEO Bernard Arnault was particularly interested in Tiffany’s distinctive blue packaging.
Continue reading →When LVMH bought Tiffany, LVMH’s CEO Bernard Arnault was particularly interested in Tiffany’s distinctive blue packaging.
Continue reading →