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Marketing and digital strategist to the world's boldest organisations.
Founder. Non-Executive Director. Startup Advisor.
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Tag: CX

Marketing and Digital Experiment Guide: A Simple, Step-by-Step Framework for Success

Marketing and Digital Experiment Guide: A Simple, Step-by-Step Framework for Success

5 September 2024

The best way to improve your marketing and digital tactics is through testing and learning. Here’s a guide for designing and running experiments to improve marketing, brand, customer experience and product.

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Designing Persuasive Customer Experience: From Aristotle to AI

Designing Persuasive Customer Experience: From Aristotle to AI

17 August 2022

Discover how Aristotle’s principles and AI can enhance customer experience design for a more persuasive approach in this era of digital transformation.

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