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The website of Constantine Frantzeskos.

Marketing and digital strategist to the world's boldest organisations.
Founder. Non-Executive Director. Startup Advisor.
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Tag: design

How Facebook Reactions will change social media

How Facebook Reactions will change social media

13 October 2015

Facebook has confirmed it’s now testing a new Reactions feature in Ireland and Spain which may be soon rolled out worldwide. Essentially the Reactions feature…

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McDonald’s new unbranded campaigns are actually very distinctive

McDonald’s new unbranded campaigns are actually very distinctive

19 March 2015

McDonald’s recently released a series of advertisements which are completely stripped of any branding, yet the brand is still instantly recognisable. The ads show a…

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Three things we can learn from Apple’s $US18 billion net profit

Three things we can learn from Apple’s $US18 billion net profit

3 February 2015

Apple recently reported a record profit for the past financial quarter. The $US18 billion net profit is the largest quarterly profit to be posted by…

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“Simplicity is clarity, transparency and empathy”

“Simplicity is clarity, transparency and empathy”

6 April 2010

There’s a lot to be said about simplicity. It’s the sign that someone “gets it”. The simpler, the better. As Albert Einstein said: “Everything should…

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Apple’s T-shirt Box Photo

26 October 2009

This is what makes Apple Apple. Even the boxes that hold call centre employee t-shirts have been designed with the single sense of purpose, that…

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The holy trinity of 21st Century communications – marketing, technology and design

22 June 2009

Watching this video of Coca-Cola’s new interactive vending machine, Anthony J Phillips, the Global Marketing Manager of Coca-Cola, talks about the “fantastic partnership between marketing,…

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