It’s never good to see businesses fail, especially when you see it happening long in advance. Shoes of Prey is in liquidation. The “mass customisation” shoe brand had long sung the praises of influencer marketing, claiming that viral videos had led to a “permanent 300% increase in sales“(!!!).
Shoes of Prey – another example of why influencer marketing is a surefire way to go broke
- Constantine Frantzeskos
- 13th Mar 2019
- Business & Economics
- off