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Marketing and digital strategist to the world's boldest organisations.
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Tag: behavioural economics

This is one of the very best pages on the internet: Everyday social experiments with unpredicted outcomes

2 October 2019

So many fantastic examples of: biases, logical fallacies, behavioural psychology, heuristical biases, and behavioural economic theories turned upside down. Source: What is the most bizarre…

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The holy trinity of 21st Century communications – marketing, technology and design

22 June 2009

Watching this video of Coca-Cola’s new interactive vending machine, Anthony J Phillips, the Global Marketing Manager of Coca-Cola, talks about the “fantastic partnership between marketing,…

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