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Marketing and digital strategist to the world's boldest organisations.
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Tag: seth godin

Fear of failure, fear of apples

21 October 2009

How sick are we of telling another website what our name and details are? How sick are we of remembering our various passwords? How sick…

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Seth Godin on: Luxury vs. premium

18 May 2009

Seth Godin asks – what’s the difference between luxury vs premium? He argues in essence, Luxury is an extravagant price on a less than extravagant…

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