How to spot a good marketer? Through their definition of competition.
Late one afternoon, I was sitting with group of executives from a large sports team with a global profile. In their slick office, they’d gathered…
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McDonald’s new unbranded campaigns are actually very distinctive
McDonald’s recently released a series of advertisements which are completely stripped of any branding, yet the brand is still instantly recognisable. The ads show a…
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2015 Super Bowl ad review: PART 2
As I wrote two weeks ago, unbranded ads are a waste of time and money. TSN just released the results from its analysis of the 2015 Super Bowl ad campaigns, which…
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2015 Super Bowl Ad Review. #WasteOfMoney
The NFL Super Bowl is the world’s most sought after advertising space, however, is it really worth the money? In 2015 over 114 million people…
Continue reading →Apple’s T-shirt Box Photo
This is what makes Apple Apple. Even the boxes that hold call centre employee t-shirts have been designed with the single sense of purpose, that…
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