McDonald’s recently released a series of advertisements which are completely stripped of any branding, yet the brand is still instantly recognisable. The ads show a close up of the food but have no text, logo, or mention of McDonald’s.
In 2015 over 114 million people watched the Super Bowl making it the most viewed program on television in America. A 30 second ad spot during the Super Bowl costs around $4M
As I wrote two weeks ago, unbranded ads are a waste of time and money. TSN just released the results from its analysis of the 2015 Super Bowl ad campaigns, which highlighted that the unbranded ads added no value to the brand.
The research found that Budweiser’s ‘Lost Puppy’ ad had
This is what makes Apple Apple.
Even the boxes that hold call centre employee t-shirts have been designed with the single sense of purpose, that incredible design aesthetic, that attention to detail and outstanding vision of what the company should be – a creator brand. This, along with Read More
