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The website of Constantine Frantzeskos.

Marketing and digital strategist to the world's boldest organisations.
Founder. Non-Executive Director. Startup Advisor.
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Tag: strategy

How to spot a good marketer? Through their definition of competition.

How to spot a good marketer? Through their definition of competition.

2 October 2019

Late one afternoon, I was sitting with group of executives from a large sports team with a global profile. In their slick office, they’d gathered…

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McDonald’s new unbranded campaigns are actually very distinctive

McDonald’s new unbranded campaigns are actually very distinctive

19 March 2015

McDonald’s recently released a series of advertisements which are completely stripped of any branding, yet the brand is still instantly recognisable. The ads show a…

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2015 Super Bowl ad review: PART 2

2015 Super Bowl ad review: PART 2

24 February 2015

As I wrote two weeks ago, unbranded ads are a waste of time and money. TSN just released the results from its analysis of the 2015 Super Bowl ad campaigns, which…

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2015 Super Bowl Ad Review. #WasteOfMoney

2015 Super Bowl Ad Review. #WasteOfMoney

10 February 2015

The NFL Super Bowl is the world’s most sought after advertising space, however, is it really worth the money? In 2015 over 114 million people…

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Apple’s T-shirt Box Photo

26 October 2009

This is what makes Apple Apple. Even the boxes that hold call centre employee t-shirts have been designed with the single sense of purpose, that…

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