Late one afternoon, I was sitting with
How to spot a good marketer? Through their definition of competition.
- Constantine Frantzeskos
- 2nd Oct 2019
- Business & Economics
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Posts Tagged Under: strategy
2015 Super Bowl ad review: PART 2
- Constantine Frantzeskos
- 24th Feb 2015
- Marketing
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As I wrote two weeks ago, unbranded ads are a waste of time and money. TSN just released the results from its analysis of the 2015 Super Bowl ad campaigns, which highlighted that the unbranded ads added no value to the brand.
The research found that Budweiser’s ‘Lost Puppy’ ad had
Apple’s T-shirt Box Photo
- Constantine Frantzeskos
- 26th Oct 2009
- Marketing
- 1 Comment
McDonald’s new unbranded campaigns are actually very distinctive
- Constantine Frantzeskos
- 19th Mar 2015
- Marketing
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McDonald’s recently released a series of advertisements which are completely stripped of any branding, yet the brand is still instantly recognisable. The ads show a close up of the food but have no text, logo, or mention of McDonald’s.
2015 Super Bowl Ad Review. #WasteOfMoney
- Constantine Frantzeskos
- 10th Feb 2015
- Marketing
- off
The NFL Super Bowl is the world’s most sought after advertising space, however, is it really worth the money?
In 2015 over 114 million people watched the Super Bowl making it the most viewed program on television in America. A 30 second ad spot during the Super Bowl costs around $4M