“Turn the comments off”. Bunnings uses Facebook only as an advertising platform – AND IT’S BRILLIANT
Bunnings uses it’s Facebook Page only as an advertising platform. Nothing more. No posts. No comments. No waste.
Continue reading →Month: March 2019
The way AOC argues environmental policy is really brilliant
I’m not a fan of AOC. I think she’s a tremendously destructive policy maker, with a truly poor grasp on evidence, theory and practical application…
Continue reading →One home for all of my news, please
All you can eat news services with a subscription or micropayments model is really fantastic.
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Shoes of Prey – another example of why influencer marketing is a surefire way to go broke
Influencer marketing is a low reach marketing tactic that appeals to a small number of frequent / highest users of the brand, but does not sufficiently grow the number of buyers / customers.
Continue reading →Transformation: Ferrari is worth more as a luxury brand than as an automotive brand.
This is so interesting – how do you increase the value of a company? By increasing profits? Or by increasing the perceived value (not necessarily…
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