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The F Rant

The website of Constantine Frantzeskos.

Marketing and digital strategist to the world's boldest organisations.
Founder. Non-Executive Director. Startup Advisor.
© 2025 Constantine Frantzeskos
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Month: March 2019

“Turn the comments off”. Bunnings uses Facebook only as an advertising platform – AND IT’S BRILLIANT

29 March 2019

Bunnings uses it’s Facebook Page only as an advertising platform. Nothing more. No posts. No comments. No waste.

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The way AOC argues environmental policy is really brilliant

The way AOC argues environmental policy is really brilliant

28 March 2019

I’m not a fan of AOC. I think she’s a tremendously destructive policy maker, with a truly poor grasp on evidence, theory and practical application…

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One home for all of my news, please

17 March 2019

All you can eat news services with a subscription or micropayments model is really fantastic.

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Shoes of Prey – another example of why influencer marketing is a surefire way to go broke

Shoes of Prey – another example of why influencer marketing is a surefire way to go broke

13 March 2019

Influencer marketing is a low reach marketing tactic that appeals to a small number of frequent / highest users of the brand, but does not sufficiently grow the number of buyers / customers.

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Transformation: Ferrari is worth more as a luxury brand than as an automotive brand.

1 March 2019

This is so interesting – how do you increase the value of a company? By increasing profits? Or by increasing the perceived value (not necessarily…

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