The key to marketing success is to reach as Read More
Ambush is a key tactic in war and McDonald’s executives have had to endure an ambush of a bizarre nature.
Burger King’s attempt to create a unified “McWhopper” in order to raise awareness of the ‘Peace One Day’ charity were met with an entirely predictable reaction; media outlets all over the
As I wrote two weeks ago, unbranded ads are a waste of time and money. TSN just released the results from its analysis of the 2015 Super Bowl ad campaigns, which highlighted that the unbranded ads added no value to the brand.
The research found that Budweiser’s ‘Lost Puppy’ ad had
Fast forward twenty years and it appears that brands haven’t learnt a thing from the world’s favourite animated bad boy.
Walk into
I worked in the music industry for many years, with many globally renowned artists, songwriters, composers, producers and musicians, from Max Martin to Mutt Lange to David Hirschfelder.
These creative titans always only ever had one measure of success: ‘How many units did we sell?’.
To
McDonald’s recently released a series of advertisements which are completely stripped of any branding, yet the brand is still instantly recognisable. The ads show a close up of the food but have no text, logo, or mention of McDonald’s.
In 2015 over 114 million people watched the Super Bowl making it the most viewed program on television in America. A 30 second ad spot during the Super Bowl costs around $4M
Most brands have far more value than Kim Kardashian, so why is she more famous? Every brand should strive towards being famous, and it’s
Location based games, such as Geocaching, are gaining worldwide popularity.
Geocaching is a worldwide treasure hunt that’s becoming a huge craze all over the world.
Geocaching is an app which uses a phones GPS to direct players to the specific co-ordinates of a hidden geocache (a
