The new FlyBuys ad is amazing, and it’s a reminder of how advertising has lost its way
There are some talented people in the industry. And when I see an ad like this, I think… Why can’t it be this good all of the time?
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Why marketers should cut social media budgets
All too often, brands invest millions of dollars into social media for the wrong reasons. Paid advertising is a more effective way to acquire new…
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I Sea: Awards are not the purpose of advertising
I worked in the music industry for many years, with many globally renowned artists, songwriters, composers, producers and musicians, from Max Martin to Mutt Lange…
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Why McDonald’s was right to snub Burger King
Ambush is a key tactic in war and McDonald’s executives have had to endure an ambush of a bizarre nature. Burger King’s attempt to create…
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McDonald’s new unbranded campaigns are actually very distinctive
McDonald’s recently released a series of advertisements which are completely stripped of any branding, yet the brand is still instantly recognisable. The ads show a…
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2015 Super Bowl ad review: PART 2
As I wrote two weeks ago, unbranded ads are a waste of time and money. TSN just released the results from its analysis of the 2015 Super Bowl ad campaigns, which…
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2015 Super Bowl Ad Review. #WasteOfMoney
The NFL Super Bowl is the world’s most sought after advertising space, however, is it really worth the money? In 2015 over 114 million people…
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Three things we can learn from Apple’s $US18 billion net profit
Apple recently reported a record profit for the past financial quarter. The $US18 billion net profit is the largest quarterly profit to be posted by…
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Why your brand should be as famous as Kim Kardashian’s bum.
Everyone knows who Kim Kardashian is, unless of course you have been living under a very very large rock. Kim Kardashian is…. well famous for…
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Take Bart’s advice – Don’t sell your soul… to the discount devil
In the mid 90’s Bart Simpson sold his soul to Millhouse for a mere $5. After a series of calamities he realised that life isn’t…
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Location based gaming – is this the next game changer?
Location based games, such as Geocaching, are gaining worldwide popularity. Geocaching is a worldwide treasure hunt that’s becoming a huge craze all over the world….
Continue reading →The Power of Search Keywords: Shift your Marketing Strategy from Hashtags to Consumer Intent
Don’t go chasing social media likes or hashtag mentions. Answer people’s questions and intercept their category interest to your brand.
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Safari’s “Reader” poses problems for advertisers
Apple has just launched an updated version of the Safari browser that can strip ads out and foucs just on the content
Continue reading →Banner ads attached to flies – utterly remarkable
These kooky Germans attached banner ads to flies, and set them free in the giant Frankfurt convention centre. It’s brilliant, and very worthy of notice…
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