Designing Persuasive Customer Experience: From Aristotle to AI
Discover how Aristotle’s principles and AI can enhance customer experience design for a more persuasive approach in this era of digital transformation.
Continue reading →CX, UX and Design
Fill the funnel, then ensure every touchpoint is cohesive, magic and uses gesamtkunstwerk to drive the consumer towards more sales.
One home for all of my news, please
All you can eat news services with a subscription or micropayments model is really fantastic.
Continue reading →
The Subscription Economy expands: BMW to Charge $80 Annual Fee for Apple CarPlay
More on the Subscription Economy. This time, the automotive industry. We’re used to paying a monthly fee for roadside assistance. We’re used to paying a…
Continue reading →
Facebook’s new call-to-action button
Facebook has just released a new call-to-action button for company pages. The call to action button sits on the right hand side of a page’s…
Continue reading →People hate losing control (of videos) because they don't expect to
Yes, of course people hate those ugly video pre-rolls that appear before video content on YouTube or other video publisher sites. Video pre-rolls are totally…
Continue reading →
The Apple iPad – Initial Thoughts
Every so often, a technology comes along that redefines competition within markets: Email redefined the way people communicate, and in doing so, undermined the letter…
Continue reading →Apple’s T-shirt Box Photo
This is what makes Apple Apple. Even the boxes that hold call centre employee t-shirts have been designed with the single sense of purpose, that…
Continue reading →SmartCompany: Me on Twitter’s churn and burn
I’m is quoted in this Patrick Stafford piece in SmartCompany. It’s about Twitter’s appalling churn rate of over 60%. Some of the reasons why Twitter’s retention…
Continue reading →What ever happened to Webrings?
In the olden days of the early-mid 90s, websites on like topics were linked via webrings; links / arrows on the bottom of the page…
Continue reading →Really cool site
Click onto this low-fi site, by Miranda July. It’s really cool.
Continue reading →The new AFL site is utterly dreadful
The new AFL site has just come online. Sorry, the BETA site, from the little sign they’ve got on the top, has gone online. Unlike…
Continue reading →