More on the Subscription Economy. This time, the automotive industry. We’re used to paying a monthly fee for roadside assistance. We’re used to paying a…
Continue reading →The push to start new businesses continues. In Q1 2017, the number of seed and angel deals increased by 1.4 per cent compared to Q1…
Continue reading →Donald Trump’s election is a stark reminder of some basic marketing principles around consumers, content and channels. Two flawed but distinctive political products came to…
Continue reading →The need for online security is more important than ever. Online payment fraud is on the rise, and life is becoming increasingly reliant on the…
Continue reading →All too often, brands invest millions of dollars into social media for the wrong reasons. Paid advertising is a more effective way to acquire new…
Continue reading →I worked in the music industry for many years, with many globally renowned artists, songwriters, composers, producers and musicians, from Max Martin to Mutt Lange…
Continue reading →Very often, I will be in a discussion with a client where they espouse the virtues of social media. They’ll suggest that social media is…
Continue reading →Facebook has confirmed it’s now testing a new Reactions feature in Ireland and Spain which may be soon rolled out worldwide. Essentially the Reactions feature…
Continue reading →Ambush is a key tactic in war and McDonald’s executives have had to endure an ambush of a bizarre nature. Burger King’s attempt to create…
Continue reading →McDonald’s recently released a series of advertisements which are completely stripped of any branding, yet the brand is still instantly recognisable. The ads show a…
Continue reading →As I wrote two weeks ago, unbranded ads are a waste of time and money. TSN just released the results from its analysis of the 2015 Super Bowl ad campaigns, which…
Continue reading →In the past supercomputing was only accessible to large corporations who could afford to fork out tens of millions of dollars to set them up….
Continue reading →Facebook has just released a new call-to-action button for company pages. The call to action button sits on the right hand side of a page’s…
Continue reading →The NFL Super Bowl is the world’s most sought after advertising space, however, is it really worth the money? In 2015 over 114 million people…
Continue reading →Apple recently reported a record profit for the past financial quarter. The $US18 billion net profit is the largest quarterly profit to be posted by…
Continue reading →Everyone knows who Kim Kardashian is, unless of course you have been living under a very very large rock. Kim Kardashian is…. well famous for…
Continue reading →In the mid 90’s Bart Simpson sold his soul to Millhouse for a mere $5. After a series of calamities he realised that life isn’t…
Continue reading →A new academic paper has suggested that the longer / harder to pronounce a person’s name, the less “truthiness” they are perceived to have: subjects…
Continue reading →Location based games, such as Geocaching, are gaining worldwide popularity. Geocaching is a worldwide treasure hunt that’s becoming a huge craze all over the world….
Continue reading →Don’t go chasing social media likes or hashtag mentions. Answer people’s questions and intercept their category interest to your brand.
Continue reading →After out-learning, out-working and out-delivering for our clients for some time now, I’ve officially launched my new venture, PENSO, with this piece in The Australian….
Continue reading →Yes, of course people hate those ugly video pre-rolls that appear before video content on YouTube or other video publisher sites. Video pre-rolls are totally…
Continue reading →The late Frank Thring once voiced a radio ad for Melbourne’s famous radio station, Triple R, dragging out his vowels and consonants in a very…
Continue reading →The Virus of Viral A new, virulent plague has afflicted communications agencies and marketing departments all over the world; one that’s based on the flimsy…
Continue reading →I’ve compiled a list of 20 trends for communicators for the next 12 months. Enjoy! 1. True Digital Communications What many people in our industry…
Continue reading →I am quoted towards the end of the piece: How Facebook and Twitter are changing the face of advertising. I said “Fair dinkum” in the Australian…
Continue reading →I have been quoted in a new piece in Campaign Asia Magazine on Social Gaming. Here’s a link to the piece: Campaign Asia April 11 Social…
Continue reading →Awards nights are about telling stories and creating stories. The Australian Record Industry Association (ARIA) Awards currently do neither. The night should change – make…
Continue reading →People have always created things in their spare time – whether tinkering in their sheds, fixing cars, making quilts, painting, taking photos or other creative…
Continue reading →Apple has just launched an updated version of the Safari browser that can strip ads out and foucs just on the content
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