Bunnings Warehouse uses it’s Facebook Page only as an advertising platform. Nothing more.
No posts.
Comments turned off.
Five images.
No apps or subpages.
No moderation needed.
No over-investment in low reach, low payoff social media channels.
As you can see below, that’s the entire extent of their “social media” page.
I tend to bristle at the idea that social media has a single face – a single purpose. Especially when
As I wrote two weeks ago, unbranded ads are a waste of time and money. TSN just released the results from its analysis of the 2015 Super Bowl ad campaigns, which highlighted that the unbranded ads added no value to the brand.
The research found that Budweiser’s ‘Lost Puppy’ ad had
I am quoted towards the end of the piece: How Facebook and Twitter are changing the face of advertising. I said “Fair dinkum” in the Australian national media. That’s a win.
Google has released a fantastic new search option called Google Squared – it structures unstructured data, puts it in a table, and makes compiling lists and information MUCH easier.
This a great evolution of search engines, making it simple to find relevant info at a
The key to marketing success is to reach as Read More
Facebook has confirmed it’s now testing a new Reactions feature in Ireland and Spain which may be soon rolled out worldwide. Essentially the Reactions feature is similar to the traditional ‘Like’ button but it provides users with a spectrum of emotional responses. The new addition will allow users to Like,
Facebook has just released a new call-to-action button for company pages.
The call to action button sits on the right hand side of a page’s cover photo and will take users directly to your app or website.
This from Marketing Charts: Half of Twitter Has Never Tweeted.
So… 60% of people on Twitter abandon it after the first month.
And now we find that half of the people on Twitter have never tweeted. Furthermore,
80% of users failed to provide a homepage URL
76% have not entered a bio in
I’m is quoted in this Patrick Stafford piece in SmartCompany. It’s about Twitter’s appalling churn rate of over 60%.
Some of the reasons why Twitter’s retention rate is so bad:
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