The Apple iPad – Initial Thoughts
Every so often, a technology comes along that redefines competition within markets: Email redefined the way people communicate, and in doing so, undermined the letter…
Continue reading →Marketing
There is only really one sustainable way to increase profits over the long-term – marketing.
Monopoly’s Massive Multiplayer Online Game (MMMOG)
How adland is cutting Big Media out of the future: a great piece from Wired on the Tribal DDB / Monopoly City Streets Massive Multiplayer…
Continue reading →Banner ads attached to flies – utterly remarkable
These kooky Germans attached banner ads to flies, and set them free in the giant Frankfurt convention centre. It’s brilliant, and very worthy of notice…
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Who needs a TV network when you’ve got UStream
Ustream is a live streaming service, where anyone can stream footage, video, audio and archival footage live on the web to potentially millions of people….
Continue reading →Apple’s T-shirt Box Photo
This is what makes Apple Apple. Even the boxes that hold call centre employee t-shirts have been designed with the single sense of purpose, that…
Continue reading →Twit-hype – Half of Twitter have never Tweeted!
This from Marketing Charts: Half of Twitter Has Never Tweeted. So… 60% of people on Twitter abandon it after the first month. And now we find…
Continue reading →The holy trinity of 21st Century communications – marketing, technology and design
Watching this video of Coca-Cola’s new interactive vending machine, Anthony J Phillips, the Global Marketing Manager of Coca-Cola, talks about the “fantastic partnership between marketing,…
Continue reading →Google Squared – Definitely Not for Nerds
Google has released a fantastic new search option called Google Squared – it structures unstructured data, puts it in a table, and makes compiling lists…
Continue reading →Seth Godin on: Luxury vs. premium
Seth Godin asks – what’s the difference between luxury vs premium? He argues in essence, Luxury is an extravagant price on a less than extravagant…
Continue reading →SmartCompany: Me on Twitter’s churn and burn
I’m is quoted in this Patrick Stafford piece in SmartCompany. It’s about Twitter’s appalling churn rate of over 60%. Some of the reasons why Twitter’s retention…
Continue reading →The social media space has come down with swine flu
Swine flu is dominating Google search. For the past two days (in the US at least), discussions around “swine flu”, “pig flu” and other such…
Continue reading →Dominos Going to Fall
Dominos Pizza has been embarrassed by a scandal where some employees of the business made a video that showed them doing some pretty disgusting things…
Continue reading →Managing reputations online – QantasSucksWorld.com
Another example of a consumer based corporate abuse site, http://qantassucksworld.com, celebrates it’s first anniversary this week. The site describes itself as “the Qantas News website by…
Continue reading →Online searches are getting longer (8+ words)
People are using Google instead of portals and one stop shops – we know that. Search is the gateway to content. Even Rupert Murdoch this…
Continue reading →Anatomy of a social media disaster
Two recent campaigns by Australian organisations have caused a debate over trust in social media campaigns. Tourism Queensland (TQ) recently launched a campaign with a…
Continue reading →What ever happened to Webrings?
In the olden days of the early-mid 90s, websites on like topics were linked via webrings; links / arrows on the bottom of the page…
Continue reading →A trusted digital travel advisor
I recently returned from a very relaxing three week holiday in Greece and Italy. The groups that provided services and tours concluded the experiences with a…
Continue reading →Really cool site
Click onto this low-fi site, by Miranda July. It’s really cool.
Continue reading →Alan Morris loses his Mojo
One of the most influential people in the history of Australian advertising and popular culture, Alan Morris, has died of cancer. [youtube=http://www.youtube.com/watch?v=o1WMGOdDhAQ] Morris, half of…
Continue reading →EMI and Apple
It’s fantastic to see EMI and Apple strike a revolutionary agreement which frees up EMI’s content, removing DRM on music for use on any machine,…
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