Mumbrella asked me to review a series of current Aussie ad campaigns.
Here’s what I said:
1. Qantas → was bringing the iconic “I still call Australia Home” anthem the right thing to do? Is Qantas advertising becoming stale? In your view was this an effective way of creating an inflight video?
More on the Subscription Economy. This time, the automotive industry.
We’re used to paying a monthly fee for roadside assistance. We’re used to paying a monthly fee for car insurance. We’re used to paying a monthly fee for the financing of the vehicle.
Donald Trump’s election is a stark reminder of some basic marketing principles around consumers, content and channels. Two flawed but distinctive political products came to market, and Trump triumphed. Here’s my take on win:
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I worked in the music industry for many years, with many globally renowned artists, songwriters, composers, producers and musicians, from Max Martin to Mutt Lange to David Hirschfelder.
These creative titans always only ever had one measure of success: ‘How many units did we sell?’.
To
Facebook has confirmed it’s now testing a new Reactions feature in Ireland and Spain which may be soon rolled out worldwide. Essentially the Reactions feature is similar to the traditional ‘Like’ button but it provides users with a spectrum of emotional responses. The new addition will allow users to Like,
We just received our Apple Homepod at PENSO Melbourne – ahead of the rest of the world. I’ve pivoted to video (for this one post).
The push to start new businesses continues. In Q1 2017, the number of seed and angel deals increased by 1.4 per cent compared to Q1 2016.
While small businesses are the heart and soul of jobs growth, it’s just as important that established businesses focus on growing – less startup, more
The key to marketing success is to reach as Read More
I tend to bristle at the idea that social media has a single face – a single purpose. Especially when
Ambush is a key tactic in war and McDonald’s executives have had to endure an ambush of a bizarre nature.
Burger King’s attempt to create a unified “McWhopper” in order to raise awareness of the ‘Peace One Day’ charity were met with an entirely predictable reaction; media outlets all over the