We just received our Apple Homepod at PENSO Melbourne – ahead of the rest of the world. I’ve pivoted to video (for this one post).
Unboxing of the new Apple HomePod
- Constantine Frantzeskos
- 9th Feb 2018
- Technology & Innovation
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Constantine Frantzeskos' Post
15 Reasons Why Donald Trump Won – A Marketeer’s View
- Constantine Frantzeskos
- 18th Nov 2016
- Trends and Insights
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Donald Trump’s election is a stark reminder of some basic marketing principles around consumers, content and channels. Two flawed but distinctive political products came to market, and Trump triumphed. Here’s my take on win:
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I Sea: Awards are not the purpose of advertising
- Constantine Frantzeskos
- 23rd Jun 2016
- Marketing
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I worked in the music industry for many years, with many globally renowned artists, songwriters, composers, producers and musicians, from Max Martin to Mutt Lange to David Hirschfelder.
These creative titans always only ever had one measure of success: ‘How many units did we sell?’.
To
How Facebook Reactions will change social media
- Constantine Frantzeskos
- 13th Oct 2015
- Marketing
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Facebook has confirmed it’s now testing a new Reactions feature in Ireland and Spain which may be soon rolled out worldwide. Essentially the Reactions feature is similar to the traditional ‘Like’ button but it provides users with a spectrum of emotional responses. The new addition will allow users to Like,
McDonald’s new unbranded campaigns are actually very distinctive
- Constantine Frantzeskos
- 19th Mar 2015
- Marketing
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McDonald’s recently released a series of advertisements which are completely stripped of any branding, yet the brand is still instantly recognisable. The ads show a close up of the food but have no text, logo, or mention of McDonald’s.
When Growth Stalls: How to Boost Growth in Large Organisations
- Constantine Frantzeskos
- 9th Aug 2017
- In the Media
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The push to start new businesses continues. In Q1 2017, the number of seed and angel deals increased by 1.4 per cent compared to Q1 2016.
While small businesses are the heart and soul of jobs growth, it’s just as important that established businesses focus on growing – less startup, more
Why marketers should cut social media budgets
- Constantine Frantzeskos
- 14th Jul 2016
- Marketing
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All too often, brands invest millions of dollars into social media for the wrong reasons. Paid advertising is a more effective way to acquire new customers than investing time and money into a social media presence.
The key to marketing success is to reach as Read More
The Five Faces of Social Media
- Constantine Frantzeskos
- 23rd Feb 2016
- Marketing
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Very often, I will be in a discussion with a client where they espouse the virtues of social media. They’ll suggest that social media is simply about people “liking” their brand.
I tend to bristle at the idea that social media has a single face – a single purpose. Especially when
Why McDonald’s was right to snub Burger King
- Constantine Frantzeskos
- 31st Aug 2015
- Marketing
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Ambush is a key tactic in war and McDonald’s executives have had to endure an ambush of a bizarre nature.
Burger King’s attempt to create a unified “McWhopper” in order to raise awareness of the ‘Peace One Day’ charity were met with an entirely predictable reaction; media outlets all over the
2015 Super Bowl ad review: PART 2
- Constantine Frantzeskos
- 24th Feb 2015
- Marketing
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As I wrote two weeks ago, unbranded ads are a waste of time and money. TSN just released the results from its analysis of the 2015 Super Bowl ad campaigns, which highlighted that the unbranded ads added no value to the brand.
The research found that Budweiser’s ‘Lost Puppy’ ad had