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The F Rant

The website of Constantine Frantzeskos.

Digital strategist to the world's biggest organisations.
Founder. Non-Executive Director. Startup Advisor.

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    Constantine Frantzeskos

    I help global businesses meet their future digital customers with user-centred digital strategies, innovations and ideas.

    When Growth Stalls: How to Boost Growth in Large Organisations

    9 August 2017

    The push to start new businesses continues. In Q1 2017, the number of seed and angel deals increased by 1.4 per cent compared to Q1…

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    15 Reasons Why Donald Trump Won – A Marketeer’s View

    15 Reasons Why Donald Trump Won – A Marketeer’s View

    18 November 2016

    Donald Trump’s election is a stark reminder of some basic marketing principles around consumers, content and channels. Two flawed but distinctive political products came to…

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    Why marketers should cut social media budgets

    Why marketers should cut social media budgets

    14 July 2016

    All too often, brands invest millions of dollars into social media for the wrong reasons. Paid advertising is a more effective way to acquire new…

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    I Sea: Awards are not the purpose of advertising

    I Sea: Awards are not the purpose of advertising

    23 June 2016

    I worked in the music industry for many years, with many globally renowned artists, songwriters, composers, producers and musicians, from Max Martin to Mutt Lange…

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    The Five Faces of Social Media

    The Five Faces of Social Media

    23 February 2016

    Very often, I will be in a discussion with a client where they espouse the virtues of social media. They’ll suggest that social media is…

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    How Facebook Reactions will change social media

    How Facebook Reactions will change social media

    13 October 2015

    Facebook has confirmed it’s now testing a new Reactions feature in Ireland and Spain which may be soon rolled out worldwide. Essentially the Reactions feature…

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    Why McDonald’s was right to snub Burger King

    Why McDonald’s was right to snub Burger King

    31 August 2015

    Ambush is a key tactic in war and McDonald’s executives have had to endure an ambush of a bizarre nature. Burger King’s attempt to create…

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    McDonald’s new unbranded campaigns are actually very distinctive

    McDonald’s new unbranded campaigns are actually very distinctive

    19 March 2015

    McDonald’s recently released a series of advertisements which are completely stripped of any branding, yet the brand is still instantly recognisable. The ads show a…

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    2015 Super Bowl ad review: PART 2

    2015 Super Bowl ad review: PART 2

    24 February 2015

    As I wrote two weeks ago, unbranded ads are a waste of time and money. TSN just released the results from its analysis of the 2015 Super Bowl ad campaigns, which…

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    IBM Watson API: Artificial intelligence as a Service

    IBM Watson API: Artificial intelligence as a Service

    20 February 2015

    In the past supercomputing was only accessible to large corporations who could afford to fork out tens of millions of dollars to set them up….

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    Facebook’s new call-to-action button

    Facebook’s new call-to-action button

    19 February 2015

    Facebook has just released a new call-to-action button for company pages. The call to action button sits on the right hand side of a page’s…

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    2015 Super Bowl Ad Review. #WasteOfMoney

    2015 Super Bowl Ad Review. #WasteOfMoney

    10 February 2015

    The NFL Super Bowl is the world’s most sought after advertising space, however, is it really worth the money? In 2015 over 114 million people…

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    Three things we can learn from Apple’s $US18 billion net profit

    Three things we can learn from Apple’s $US18 billion net profit

    3 February 2015

    Apple recently reported a record profit for the past financial quarter. The $US18 billion net profit is the largest quarterly profit to be posted by…

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    Why your brand should be as famous as Kim Kardashian’s bum.

    Why your brand should be as famous as Kim Kardashian’s bum.

    13 January 2015

    Everyone knows who Kim Kardashian is, unless of course you have been living under a very very large rock. Kim Kardashian is…. well famous for…

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    Take Bart’s advice – Don’t sell your soul… to the discount devil

    Take Bart’s advice – Don’t sell your soul… to the discount devil

    1 December 2014

    In the mid 90’s Bart Simpson sold his soul to Millhouse for a mere $5. After a series of calamities he realised that life isn’t…

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    Oh dear, I’m up against it here: “People with Easier to Pronounce Names Promote Truthiness of Claims”

    28 November 2014

    A new academic paper has suggested that the longer / harder to pronounce a person’s name, the less “truthiness” they are perceived to have: subjects…

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    Location based gaming – is this the next game changer?

    Location based gaming – is this the next game changer?

    30 October 2014

    Location based games, such as Geocaching, are gaining worldwide popularity. Geocaching is a worldwide treasure hunt that’s becoming a huge craze all over the world….

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    PENSO has launched with coverage in The Australian

    12 May 2014

    After out-learning, out-working and out-delivering for our clients for some time now, I’ve officially launched my new venture, PENSO, with this piece in The Australian….

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    People hate losing control (of videos) because they don't expect to

    29 March 2013

    Yes, of course people hate those ugly video pre-rolls that appear before video content on YouTube or other video publisher sites. Video pre-rolls are totally…

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    To subscribe, or not to subscribe?

    To subscribe, or not to subscribe?

    23 January 2013

    The late Frank Thring once voiced a radio ad for Melbourne’s famous radio station, Triple R, dragging out his vowels and consonants in a very…

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