As Kellyanne Conway wisely said of Trump, he knows the difference between what offends and what affects. This is the key to his brilliant tactics. Do something that affects, and distract by doing something that offends, something generally irrelevant of little or no consequence that gets his critics all riled
Facebook has provided a link where you can check if you (or your friends) shared your Facebook data with Cambridge Analytica.
Apparently, mine has not.
Interestingly, one of the biggest misconceptions over the Cambridge Analytica scandal is that there was some sort of “leak” of data from Facebook. This couldn’t be
B&T has come out with a new feature, “Meet The Futurists”. They asked me and a number of fellow marketing and advertising leaders what our views (predictions) were about marketing trends.
My answers covered: the media industry, digital marketing, the advertising industry, blockchain, marketing science (Ehrenberg), lean startup principles in marketing,
We just received our Apple Homepod at PENSO Melbourne – ahead of the rest of the world. I’ve pivoted to video (for this one post).
The push to start new businesses continues. In Q1 2017, the number of seed and angel deals increased by 1.4 per cent compared to Q1 2016.
While small businesses are the heart and soul of jobs growth, it’s just as important that established businesses focus on growing – less startup, more
Apple News desktop app is very good. It automatically finds newspaper and magazine subscriptions and imports them into the app. The “Evening Digest” is excellent. It’s a mix of things I’d traditionally read and a lot of stuff that I wouldn’t; great curation.
I’m looking forward to seeing whether the curation
Wherever you go online, you leave information behind about yourself. This is referred to as your “digital footprint”.
Consider everything you do when you’re online:
Check into your favourite bar on Facebook.
Post an image of a great dinner at a particular restaurant.
Conduct a Google
Mumbrella asked me to review a series of current Aussie ad campaigns.
Here’s what I said:
1. Qantas → was bringing the iconic “I still call Australia Home” anthem the right thing to do? Is Qantas advertising becoming stale? In your view was this an effective way of creating an inflight video?
More on the Subscription Economy. This time, the automotive industry.
We’re used to paying a monthly fee for roadside assistance. We’re used to paying a monthly fee for car insurance. We’re used to paying a monthly fee for the financing of the vehicle.
Donald Trump’s election is a stark reminder of some basic marketing principles around consumers, content and channels. Two flawed but distinctive political products came to market, and Trump triumphed. Here’s my take on win:
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