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The F Rant

The website of Constantine Frantzeskos.

Digital strategist to the world's biggest organisations.
Founder. Non-Executive Director. Startup Advisor.

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    © 2021 Constantine Frantzeskos
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    Constantine Frantzeskos

    I help global businesses delight their future digital customers with user-centred digital strategies, innovations and ideas.
    Shoes of Prey – another example of why influencer marketing is a surefire way to go broke

    Shoes of Prey – another example of why influencer marketing is a surefire way to go broke

    13 March 2019

    Influencer marketing is a low reach marketing tactic that appeals to a small number of frequent / highest users of the brand, but does not sufficiently grow the number of buyers / customers.

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    Transformation: Ferrari is worth more as a luxury brand than as an automotive brand.

    1 March 2019

    This is so interesting – how do you increase the value of a company? By increasing profits? Or by increasing the perceived value (not necessarily…

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    There’s a huge difference between what offends and what affects

    8 November 2018

    As Kellyanne Conway wisely said of Trump, he knows the difference between what offends and what affects. This is the key to his brilliant tactics….

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    Apple News on OSX Mojave – the future of news and publishing?

    Apple News on OSX Mojave – the future of news and publishing?

    5 October 2018

    Apple News desktop app is very good. It automatically finds newspaper and magazine subscriptions and imports them into the app. The “Evening Digest” is excellent….

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    Here’s how to check if your Facebook data was shared with Cambridge Analytica

    11 April 2018

    Facebook has provided a link where you can check if you (or your friends) shared your Facebook data with Cambridge Analytica. Apparently, mine has not….

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    What does my Facebook data say about me – and how do I access it?

    What does my Facebook data say about me – and how do I access it?

    27 March 2018

    Here’s how you can find out how much Facebook and Google know about you

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    I’m in B&Ts “Meet the Futurists” – marketing trends & predictions

    I’m in B&Ts “Meet the Futurists” – marketing trends & predictions

    5 March 2018

    B&T has come out with a new feature, “Meet The Futurists”. They asked me and a number of fellow marketing and advertising leaders what our…

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    Mumbrella advertising review: Qantas (great), CUB (OK), Black Hawk (half-baked) and nab (forgettable)

    1 March 2018

    Mumbrella asked me to review a series of current Aussie ad campaigns. Here’s what I said: 1. Qantas → was bringing the iconic “I still…

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    Unboxing of the new Apple HomePod

    Unboxing of the new Apple HomePod

    9 February 2018

    We just received our Apple Homepod at PENSO Melbourne – ahead of the rest of the world. I’ve pivoted to video (for this one post).

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    The Subscription Economy expands: BMW to Charge $80 Annual Fee for Apple CarPlay

    The Subscription Economy expands: BMW to Charge $80 Annual Fee for Apple CarPlay

    24 January 2018

    More on the Subscription Economy. This time, the automotive industry. We’re used to paying a monthly fee for roadside assistance. We’re used to paying a…

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    When Growth Stalls: How to Boost Growth in Large Organisations

    9 August 2017

    The push to start new businesses continues. In Q1 2017, the number of seed and angel deals increased by 1.4 per cent compared to Q1…

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    15 Reasons Why Donald Trump Won – A Marketeer’s View

    15 Reasons Why Donald Trump Won – A Marketeer’s View

    18 November 2016

    Donald Trump’s election is a stark reminder of some basic marketing principles around consumers, content and channels. Two flawed but distinctive political products came to…

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    Why marketers should cut social media budgets

    Why marketers should cut social media budgets

    14 July 2016

    All too often, brands invest millions of dollars into social media for the wrong reasons. Paid advertising is a more effective way to acquire new…

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    I Sea: Awards are not the purpose of advertising

    I Sea: Awards are not the purpose of advertising

    23 June 2016

    I worked in the music industry for many years, with many globally renowned artists, songwriters, composers, producers and musicians, from Max Martin to Mutt Lange…

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    The Five Faces of Social Media

    The Five Faces of Social Media

    23 February 2016

    Very often, I will be in a discussion with a client where they espouse the virtues of social media. They’ll suggest that social media is…

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    How Facebook Reactions will change social media

    How Facebook Reactions will change social media

    13 October 2015

    Facebook has confirmed it’s now testing a new Reactions feature in Ireland and Spain which may be soon rolled out worldwide. Essentially the Reactions feature…

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    Why McDonald’s was right to snub Burger King

    Why McDonald’s was right to snub Burger King

    31 August 2015

    Ambush is a key tactic in war and McDonald’s executives have had to endure an ambush of a bizarre nature. Burger King’s attempt to create…

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    McDonald’s new unbranded campaigns are actually very distinctive

    McDonald’s new unbranded campaigns are actually very distinctive

    19 March 2015

    McDonald’s recently released a series of advertisements which are completely stripped of any branding, yet the brand is still instantly recognisable. The ads show a…

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    2015 Super Bowl ad review: PART 2

    2015 Super Bowl ad review: PART 2

    24 February 2015

    As I wrote two weeks ago, unbranded ads are a waste of time and money. TSN just released the results from its analysis of the 2015 Super Bowl ad campaigns, which…

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    IBM Watson API: Artificial intelligence as a Service

    IBM Watson API: Artificial intelligence as a Service

    20 February 2015

    In the past supercomputing was only accessible to large corporations who could afford to fork out tens of millions of dollars to set them up….

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