In the past supercomputing was only accessible to large corporations who could afford to fork out tens of millions of dollars to set them up. However, with the rapid advancement of technology, computing has become much more affordable and accessible. Nowadays you don’t have to spend millions of dollars to
Constantine Frantzeskos' Post
The NFL Super Bowl is the world’s most sought after advertising space, however, is it really worth the money?
In 2015 over 114 million people watched the Super Bowl making it the most viewed program on television in America. A 30 second ad spot during the Super Bowl costs around $4M
Everyone knows who Kim Kardashian is, unless of course you have been living under a very very large rock. Kim Kardashian is…. well famous for being famous.
Most brands have far more value than Kim Kardashian, so why is she more famous? Every brand should strive towards being famous, and it’s
A new academic paper has suggested that the longer / harder to pronounce a person’s name, the less “truthiness” they are perceived to have:
subjects to evaluate people’s names on a positive dimension, and extended that work by asking subjects to rate those names on negative dimensions. Then we addressed a
After out-learning, out-working and out-delivering for our clients for some time now, I’ve officially launched my new venture, PENSO, with this piece in The Australian.
Michael Bodey, the Australian’s Media and Entertainment Writer, has outlined the big issue in advertising that we have solved: “Not every business problem has its solution
Facebook has just released a new call-to-action button for company pages.
The call to action button sits on the right hand side of a page’s cover photo and will take users directly to your app or website.
In the mid 90’s Bart Simpson sold his soul to Millhouse for a mere $5. After a series of calamities he realised that life isn’t the same without a soul.
Fast forward twenty years and it appears that brands haven’t learnt a thing from the world’s favourite animated bad boy.
Location based games, such as Geocaching, are gaining worldwide popularity.
Geocaching is a worldwide treasure hunt that’s becoming a huge craze all over the world.
Geocaching is an app which uses a phones GPS to direct players to the specific co-ordinates of a hidden geocache (a
Yes, of course people hate those ugly video pre-rolls that appear before video content on YouTube or other video publisher sites. Video pre-rolls are totally annoying – almost as annoying as page takeovers that completely interrupt / destroy the user experience, because we have no control over them.