Three things we can learn from Apple’s $US18 billion net profit
- Constantine Frantzeskos
- 3rd Feb 2015
- Business & Economics
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Constantine Frantzeskos' Post
Take Bart’s advice – Don’t sell your soul… to the discount devil
- Constantine Frantzeskos
- 1st Dec 2014
- Marketing
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In the mid 90’s Bart Simpson sold his soul to Millhouse for a mere $5. After a series of calamities he realised that life isn’t the same without a soul.
Fast forward twenty years and it appears that brands haven’t learnt a thing from the world’s favourite animated bad boy.
Walk into
Location based gaming – is this the next game changer?
- Constantine Frantzeskos
- 30th Oct 2014
- Marketing
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Location based games, such as Geocaching, are gaining worldwide popularity.
Geocaching is a worldwide treasure hunt that’s becoming a huge craze all over the world.
Geocaching is an app which uses a phones GPS to direct players to the specific co-ordinates of a hidden geocache (a
People hate losing control (of videos) because they don't expect to
- Constantine Frantzeskos
- 29th Mar 2013
- Marketing
- 1 Comment
Yes, of course people hate those ugly video pre-rolls that appear before video content on YouTube or other video publisher sites. Video pre-rolls are totally annoying – almost as annoying as page takeovers that completely interrupt / destroy the user experience, because we have no control over them.
Let’s
The Viral Plague – Why "viral" videos are a waste of time and money
- Constantine Frantzeskos
- 16th Jan 2013
- Marketing
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The Virus of Viral
A new, virulent plague has afflicted communications agencies and marketing departments all over the world; one that’s based on the flimsy notion that consumers can’t wait to latch onto branded content and share it with their friends.
In fact, there seems to be a prevailing thought that
Why your brand should be as famous as Kim Kardashian’s bum.
- Constantine Frantzeskos
- 13th Jan 2015
- Marketing
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Everyone knows who Kim Kardashian is, unless of course you have been living under a very very large rock. Kim Kardashian is…. well famous for being famous.
Most brands have far more value than Kim Kardashian, so why is she more famous? Every brand should strive towards being famous, and it’s
Oh dear, I’m up against it here: “People with Easier to Pronounce Names Promote Truthiness of Claims”
- Constantine Frantzeskos
- 28th Nov 2014
- Trends and Insights
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A new academic paper has suggested that the longer / harder to pronounce a person’s name, the less “truthiness” they are perceived to have:
subjects to evaluate people’s names on a positive dimension, and extended that work by asking subjects to rate those names on negative dimensions. Then we addressed a
PENSO has launched with coverage in The Australian
- Constantine Frantzeskos
- 12th May 2014
- In the Media
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After out-learning, out-working and out-delivering for our clients for some time now, I’ve officially launched my new venture, PENSO, with this piece in The Australian.
Michael Bodey, the Australian’s Media and Entertainment Writer, has outlined the big issue in advertising that we have solved: “Not every business problem has its solution
To subscribe, or not to subscribe?
- Constantine Frantzeskos
- 23rd Jan 2013
- Marketing
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The late Frank Thring once voiced a radio ad for Melbourne’s famous radio station, Triple R, dragging out his vowels and consonants in a very “Thring-esque” manner: “Subscriiiiiiiiiibe to 3 Triple Rrrrrrrrrrrrrr or dieeeeee a mis-er-able deathhhhh!”. So many companies want us to subscribe to their services, but what’s in
20 x 12 – 20 Trends for communicators in 2012
- Constantine Frantzeskos
- 16th Mar 2012
- Data and AI
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I’ve compiled a list of 20 trends for communicators for the next 12 months. Enjoy!
1. True Digital Communications
What many people in our industry call “digital” is just online communications. Truly “Digital” operations occur across three layers: Hardware, Software and Online. Most agencies and companies have played with Online (Social