The Power of Search Keywords: Shift your Marketing Strategy from Hashtags to Consumer Intent
Don’t go chasing social media likes or hashtag mentions. Answer people’s questions and intercept their category interest to your brand.
Continue reading →Don’t go chasing social media likes or hashtag mentions. Answer people’s questions and intercept their category interest to your brand.
Continue reading →After out-learning, out-working and out-delivering for our clients for some time now, I’ve officially launched my new venture, PENSO, with this piece in The Australian….
Continue reading →Yes, of course people hate those ugly video pre-rolls that appear before video content on YouTube or other video publisher sites. Video pre-rolls are totally…
Continue reading →The late Frank Thring once voiced a radio ad for Melbourne’s famous radio station, Triple R, dragging out his vowels and consonants in a very…
Continue reading →The Virus of Viral A new, virulent plague has afflicted communications agencies and marketing departments all over the world; one that’s based on the flimsy…
Continue reading →I’ve compiled a list of 20 trends for communicators for the next 12 months. Enjoy! 1. True Digital Communications What many people in our industry…
Continue reading →I am quoted towards the end of the piece: How Facebook and Twitter are changing the face of advertising. I said “Fair dinkum” in the Australian…
Continue reading →I have been quoted in a new piece in Campaign Asia Magazine on Social Gaming. Here’s a link to the piece: Campaign Asia April 11 Social…
Continue reading →Awards nights are about telling stories and creating stories. The Australian Record Industry Association (ARIA) Awards currently do neither. The night should change – make…
Continue reading →People have always created things in their spare time – whether tinkering in their sheds, fixing cars, making quilts, painting, taking photos or other creative…
Continue reading →Apple has just launched an updated version of the Safari browser that can strip ads out and foucs just on the content
Continue reading →Check out this 1993 ad for the infamous Apple Newton. Now check out this 2010 for the new Apple iPad. I like the subtle hat…
Continue reading →There’s a lot to be said about simplicity. It’s the sign that someone “gets it”. The simpler, the better. As Albert Einstein said: “Everything should…
Continue reading →We’ve said a few times that 2010 is the year of data visualisation; ways in which ordinary information can be visualised in a way that…
Continue reading →Every so often, a technology comes along that redefines competition within markets: Email redefined the way people communicate, and in doing so, undermined the letter…
Continue reading →What makes things popular? Often, new stuff is popular, just because it’s new. It’s there – and it wasn’t there before. It doesn’t necessarily mean…
Continue reading →How adland is cutting Big Media out of the future: a great piece from Wired on the Tribal DDB / Monopoly City Streets Massive Multiplayer…
Continue reading →These kooky Germans attached banner ads to flies, and set them free in the giant Frankfurt convention centre. It’s brilliant, and very worthy of notice…
Continue reading →Ustream is a live streaming service, where anyone can stream footage, video, audio and archival footage live on the web to potentially millions of people….
Continue reading →This is what makes Apple Apple. Even the boxes that hold call centre employee t-shirts have been designed with the single sense of purpose, that…
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