Most brands have far more value than Kim Kardashian, so why is she more famous? Every brand should strive towards being famous, and it’s
A new academic paper has suggested that the longer / harder to pronounce a person’s name, the less “truthiness” they are perceived to have:
subjects to evaluate people’s names on a positive dimension, and extended that work by asking subjects to rate those names on negative dimensions. Then we addressed a
After out-learning, out-working and out-delivering for our clients for some time now, I’ve officially launched my new venture, PENSO, with this piece in The Australian.
Michael Bodey, the Australian’s Media and Entertainment Writer, has outlined the big issue in advertising that we have solved: “Not every business problem has its solution
The late Frank Thring once voiced a radio ad for Melbourne’s famous radio station, Triple R, dragging out his vowels and consonants in a very “Thring-esque” manner: “Subscriiiiiiiiiibe to 3 Triple Rrrrrrrrrrrrrr or dieeeeee a mis-er-able deathhhhh!”. So many companies want us to subscribe to their services, but what’s in
I’ve compiled a list of 20 trends for communicators for the next 12 months. Enjoy!
1. True Digital Communications
What many people in our industry call “digital” is just online communications. Truly “Digital” operations occur across three layers: Hardware, Software and Online. Most agencies and companies have played with Online (Social
Fast forward twenty years and it appears that brands haven’t learnt a thing from the world’s favourite animated bad boy.
Walk into
Location based games, such as Geocaching, are gaining worldwide popularity.
Geocaching is a worldwide treasure hunt that’s becoming a huge craze all over the world.
Geocaching is an app which uses a phones GPS to direct players to the specific co-ordinates of a hidden geocache (a
Yes, of course people hate those ugly video pre-rolls that appear before video content on YouTube or other video publisher sites. Video pre-rolls are totally annoying – almost as annoying as page takeovers that completely interrupt / destroy the user experience, because we have no control over them.
Let’s
The Virus of Viral
A new, virulent plague has afflicted communications agencies and marketing departments all over the world; one that’s based on the flimsy notion that consumers can’t wait to latch onto branded content and share it with their friends.
In fact, there seems to be a prevailing thought that
I am quoted towards the end of the piece: How Facebook and Twitter are changing the face of advertising. I said “Fair dinkum” in the Australian national media. That’s a win.