After out-learning, out-working and out-delivering for our clients for some time now, I’ve officially launched my new venture, PENSO, with this piece in The Australian.
Michael Bodey, the Australian’s Media and Entertainment Writer, has outlined the big issue in advertising that we have solved: “Not every business problem has its solution
The late Frank Thring once voiced a radio ad for Melbourne’s famous radio station, Triple R, dragging out his vowels and consonants in a very “Thring-esque” manner: “Subscriiiiiiiiiibe to 3 Triple Rrrrrrrrrrrrrr or dieeeeee a mis-er-able deathhhhh!”. So many companies want us to subscribe to their services, but what’s in
I’ve compiled a list of 20 trends for communicators for the next 12 months. Enjoy!
1. True Digital Communications
What many people in our industry call “digital” is just online communications. Truly “Digital” operations occur across three layers: Hardware, Software and Online. Most agencies and companies have played with Online (Social
I have been quoted in a new piece in Campaign Asia Magazine on Social Gaming. Here’s a link to the piece: Campaign Asia April 11 Social Gaming
My full response for Campaign Asia:
Q: What has been the impact of social gaming on the general gaming landscape?
Gaming was always seen by people
People have always created things in their spare time – whether tinkering in their sheds, fixing cars, making quilts, painting, taking photos or other creative hobbies. This is not new. However, what is new is that the digital space is allowing millions of people to combine these efforts on mass
Yes, of course people hate those ugly video pre-rolls that appear before video content on YouTube or other video publisher sites. Video pre-rolls are totally annoying – almost as annoying as page takeovers that completely interrupt / destroy the user experience, because we have no control over them.
Let’s
The Virus of Viral
A new, virulent plague has afflicted communications agencies and marketing departments all over the world; one that’s based on the flimsy notion that consumers can’t wait to latch onto branded content and share it with their friends.
In fact, there seems to be a prevailing thought that
I am quoted towards the end of the piece: How Facebook and Twitter are changing the face of advertising. I said “Fair dinkum” in the Australian national media. That’s a win.
Awards nights are about telling stories and creating stories. The Australian Record Industry Association (ARIA) Awards currently do neither.
The night should change – make them the “music industry” awards: Including soundtracks, best use of music in games, best gigs, best festivals, best use of music in a commercial venture, best
Apple has just launched an updated version of the Safari web browser. One of the key features is an in-built “reader”, that identifies an article (of any type) and displays it in a floating screen, free from clutter, advertisements and other content.
Content looks lovely in the reader – almost as