There is only really one sustainable way to increase profits over the long-term – marketing.
The best way to improve your marketing and digital tactics is through testing and learning. Here’s a guide for designing and running experiments to improve marketing, brand, customer experience and product.
Continue reading →Explore the transformative world of Artificial Intelligence Experience (AIX), which promises to improve user experience – but businesses have to get on board.
Continue reading →A transformation is about to take place in how we browse, compare, and purchase products. It’s the rise of autonomous shopping agents; AI-powered bots that act on behalf of human consumers, helping them shop across various retailers and providers.
Continue reading →The challenge of obsolescence looms over connected products. A minimum future feature set could ensure their core functionalities endure.
Continue reading →Discover how Aristotle’s principles and AI can enhance customer experience design for a more persuasive approach in this era of digital transformation.
Continue reading →I recently had the pleasure of being interviewed on the Digital Transformation & Leadership podcast. Here’s a summary of it.
Continue reading →There are some talented people in the industry. And when I see an ad like this, I think… Why can’t it be this good all of the time?
Continue reading →Some advice on what retailers (and consumers) should do to make the most of the growing Black Friday sales season
Continue reading →Optimise your site for Google’s Core Web Vitals before they are launched in 2021
Continue reading →Mobile is looking like the key campaign channel in the 2020 Presidential election campaign.
Continue reading →When LVMH bought Tiffany, LVMH’s CEO Bernard Arnault was particularly interested in Tiffany’s distinctive blue packaging.
Continue reading →There’s a new scourge harming jobs and business. It’s a form of addiction. Not Opium addiction, but OPM addiction.
Continue reading →PHI should be the central concierge that gathers data in order to better diagnose or prevent health issues.
Continue reading →Late one afternoon, I was sitting with group of executives from a large sports team with a global profile. In their slick office, they’d gathered…
Continue reading →All you can eat news services with a subscription or micropayments model is really fantastic.
Continue reading →Influencer marketing is a low reach marketing tactic that appeals to a small number of frequent / highest users of the brand, but does not sufficiently grow the number of buyers / customers.
Continue reading →B&T has come out with a new feature, “Meet The Futurists”. They asked me and a number of fellow marketing and advertising leaders what our…
Continue reading →Mumbrella asked me to review a series of current Aussie ad campaigns. Here’s what I said: 1. Qantas → was bringing the iconic “I still…
Continue reading →More on the Subscription Economy. This time, the automotive industry. We’re used to paying a monthly fee for roadside assistance. We’re used to paying a…
Continue reading →The push to start new businesses continues. In Q1 2017, the number of seed and angel deals increased by 1.4 per cent compared to Q1…
Continue reading →All too often, brands invest millions of dollars into social media for the wrong reasons. Paid advertising is a more effective way to acquire new…
Continue reading →I worked in the music industry for many years, with many globally renowned artists, songwriters, composers, producers and musicians, from Max Martin to Mutt Lange…
Continue reading →Very often, I will be in a discussion with a client where they espouse the virtues of social media. They’ll suggest that social media is…
Continue reading →Facebook has confirmed it’s now testing a new Reactions feature in Ireland and Spain which may be soon rolled out worldwide. Essentially the Reactions feature…
Continue reading →Ambush is a key tactic in war and McDonald’s executives have had to endure an ambush of a bizarre nature. Burger King’s attempt to create…
Continue reading →McDonald’s recently released a series of advertisements which are completely stripped of any branding, yet the brand is still instantly recognisable. The ads show a…
Continue reading →As I wrote two weeks ago, unbranded ads are a waste of time and money. TSN just released the results from its analysis of the 2015 Super Bowl ad campaigns, which…
Continue reading →Facebook has just released a new call-to-action button for company pages. The call to action button sits on the right hand side of a page’s…
Continue reading →The NFL Super Bowl is the world’s most sought after advertising space, however, is it really worth the money? In 2015 over 114 million people…
Continue reading →Apple recently reported a record profit for the past financial quarter. The $US18 billion net profit is the largest quarterly profit to be posted by…
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