More front than Myer
There is talk that Myer is selling its Londsale Street real estate and will be shifting out of the building. It will retain the Bourke…
Continue reading →Marketing
There is only really one sustainable way to increase profits over the long-term – marketing.
The new AFL site is utterly dreadful
The new AFL site has just come online. Sorry, the BETA site, from the little sign they’ve got on the top, has gone online. Unlike…
Continue reading →Westpac have created the worst bank ad of all time
There’s an ad on TV (or at least it was on TV) which is absolutely infuriating and appaling. It shows emotive footage of pollution, small…
Continue reading →Eat Your Greens – The truth behind “fair trade” and “ethically sourced” goods.
Although I’m only about two months late in reporting it, The Economist has done it again with a wonderful piece on buying “Fairtrade”, “ethically sourced”…
Continue reading →Toy Stores are really wonderful places – for an adult
The joy of walking into a toy store as a kid. Is there anything in adult life that approximates that pure open horizon, unlimited ecstasy…
Continue reading →Lamenting over the Aussie car industry is a Beep Beep Beat Up
In a front page article in The Age, Bridie Smith has lamented the collapse of the local car industry, where sales are down over 20%….
Continue reading →Blogging with Bill
Microsoft founder Bill Gates sat with the elite of tech-bloggers last week. There are some great reports from the event, but mostly this quote from…
Continue reading →Great Marketing from the Collingwood Football Club
In the words of Dale Carnegie, “Remember that a person’s name is to them the sweetest and most important sound in any language”. So what…
Continue reading →JJJ – The Secret Station
JJJ thought they’d “do a MySpace” and exclusively promote a Jet concert on the banks of the Yarra at the last minute. The concert was…
Continue reading →Lying Zune: How to use data from research groups to create a misleading headline
Microsoft were more than happy to release some stats a few days ago talking about how 58% of iPod owners said they would consider a…
Continue reading →Wired’s lesson: “Let everything happen and measure it”
The Editor of Wired, Chris Anderson, has come out with this very interesting perspective, echoing what I was saying earlier in the week: He described…
Continue reading →A fantastic World Cup Ad by Coca-Cola
[youtube=http://www.youtube.com/watch?v=ZDBG9VEHuK8] Well done to Coke on producing this ad, so good… So on brand.
Continue reading →Finally, iTunes is in Australia
I love it, iTunes Music Store has arrived in Australia! It’s great that the best and pretty much only decent digital music shop has been…
Continue reading →Talk to Me! I LOVE VOIP. I worry about Telstra.
Voice over IP is the coolest thing since the invention of the telephone. It will grow far quicker than the net. It will be far…
Continue reading →Welcome to the New Economy Part Two: CDs are dead
The CD is dead. When will the record companies wake up and smell the coffee? In one of my earlier posts I spoke of how…
Continue reading →Welcome to the New Economy Part One: Halo
The sequel to one of the greatest games ever released, Halo, has been released to the public. On the evening of September 8th, hordes of…
Continue reading →A thought about the modular economy
I had a thought about the “modular economy”. Look at the entertainment industry, where large groups of totally outsourced skills come together to work on…
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